Natalie Balzert
Test por , creado hace más de 1 año

IS 383 Test sobre IS 383 Chapters 6,7,9 , creado por Natalie Balzert el 11/03/2017.

34
0
0
Natalie Balzert
Creado por Natalie Balzert hace más de 7 años
Cerrar

IS 383 Chapters 6,7,9

Pregunta 1 de 25

1

Recommendation engines proactively identify products that ________.

Selecciona una de las siguientes respuestas posibles:

  • have a high probability of being something the consumer might want to buy

  • people don’t know they want

  • capture people’s attention with eye-catching POS displays

  • are suggested by employees

Explicación

Pregunta 2 de 25

1

A major source of revenue for search engines Google and Yahoo is _______, such as for certain keywords.

Selecciona una de las siguientes respuestas posibles:

  • Subscriptions

  • Licensing fees

  • Advertising

  • User fees

Explicación

Pregunta 3 de 25

1


The most popular commercial search engines, Google and Bing, are based on ________ technology.

Selecciona una de las siguientes respuestas posibles:

  • meta-search

  • crawler

  • directory

  • semantic

Explicación

Pregunta 4 de 25

1


________ search listings are a form of advertising and are purchased from search engine companies.

Selecciona una de las siguientes respuestas posibles:

  • Paid

  • Informational

  • Organic

  • Transactional

Explicación

Pregunta 5 de 25

1


With ________ media content goes from the technology to the people, but with ________ media, people create and control the content.

Selecciona una de las siguientes respuestas posibles:

  • Traditional; social

  • Print; digital

  • Digital; print

  • Social; traditional

Explicación

Pregunta 6 de 25

1


Because businesses compete for our attention, they have a vested interest in maintaining a high degree of visibility on _________.

Selecciona una de las siguientes respuestas posibles:

  • search engine results pages

  • direct to consumer sales channels

  • organic search listings

  • search engine optimization

Explicación

Pregunta 7 de 25

1

According to the Cluetrain Manifesto, over time successful companies will learn to engage customers in ________ as an alternative to the unidirectional or broadcast method of communication.

Selecciona una de las siguientes respuestas posibles:

  • contests

  • conversations

  • corporate culture

  • tagging

Explicación

Pregunta 8 de 25

1

A fast growing social technology sector involves _______, which are used to track conversations taking place on the web, particularly on other social media sites.

Selecciona una de las siguientes respuestas posibles:

  • Groundswell services

  • Crowdsourcing

  • Social monitoring services

  • RSS technology

Explicación

Pregunta 9 de 25

1

A bank may utilize ________ to display a mortgage application from its own records, the property location on a Google map and information from county government property tax records.

Selecciona una de las siguientes respuestas posibles:

  • an enterprise mashup

  • social apps

  • RSS technology

  • social bookmarks

Explicación

Pregunta 10 de 25

1


Google’s PageRank algorithm uses a website’s ________ in order to determine its quality.

Selecciona una de las siguientes respuestas posibles:

  • popularity

  • relevancy

  • structure

  • user satisfaction

Explicación

Pregunta 11 de 25

1

With __________ systems, supply chain partners collaborate in planning and demand forecasting in order to ensure that members of the supply chain will have the right amount of raw materials and finished goods when they need them.

Selecciona una de las siguientes respuestas posibles:

  • CRM

  • ERP

  • KM

  • SCM

Explicación

Pregunta 12 de 25

1

Data requirements of the operational level units are extensive and relatively routine, rarely changing because they depend on fixed sources of input and __________, which is a set of written instructions that document a routine activity that is followed by an organization.

Selecciona una de las siguientes respuestas posibles:

  • Standard operating procedures

  • Compliance systems

  • Strategic marketing plan

  • Quality control

Explicación

Pregunta 13 de 25

1

Coordination of several complex processes, namely ordering, purchasing or procurement, inbound logistics and outbound logistics activities is called _____________.

Selecciona una de las siguientes respuestas posibles:

  • Logistics management

  • HR

  • Online transaction processing

  • Data accuracy

Explicación

Pregunta 14 de 25

1

SharePoint can be used to set up a secure, access-controlled ________ site to share with external partners in the supply chain, contractors, and so on.

Selecciona una de las siguientes respuestas posibles:

  • extranet

  • intranet

  • cloud

  • legacy

Explicación

Pregunta 15 de 25

1

Apple’s iPhone and iPod are best examples of __________ business strategies because demand was so high that many customers were even willing to camp out on sidewalks to guarantee getting one on the day of their releases.

Selecciona una de las siguientes respuestas posibles:

  • product-centric

  • customer-centric

  • upselling

  • cross-selling

Explicación

Pregunta 16 de 25

1


________ refers to private or company-owned social media, software, platforms, or apps specially designed for use by business leaders and employees to fulfill the strategic mission.

Selecciona una de las siguientes respuestas posibles:

  • Enterprise social

  • Social markets

  • Knowledge management

  • Collaboration tools

Explicación

Pregunta 17 de 25

1


__________ systems are commercial software packages that integrate business processes, including supply chains, manufacturing, financial, human resources, budgeting, sales, and customer service.

Selecciona una de las siguientes respuestas posibles:

  • CRM

  • ERP

  • KM

  • SCM

Explicación

Pregunta 18 de 25

1


Data from functional ISs are used extensively by enterprise applications, including business intelligence (BI), e-commerce, customer relationship management (CRM), and ____________.

Selecciona una de las siguientes respuestas posibles:

  • Supply chain management (SCM)

  • Process management

  • External systems

  • Integration

Explicación

Pregunta 19 de 25

1


Each of the following is a basic functional area that is supported by information systems: manufacturing and production, ________, finance, IT, sales and marketing, and HR.

Selecciona una de las siguientes respuestas posibles:

  • Administrative

  • Accounting

  • Quality control

  • Organizational

Explicación

Pregunta 20 de 25

1


HR apps are leased in __________ arrangements.

Selecciona una de las siguientes respuestas posibles:

  • Social networks

  • ERM

  • SaaS (Software as a Service)

  • Virtual

Explicación

Pregunta 21 de 25

1


________ is a document used to communicate the company’s goals and the actions needed to achieve them.

Selecciona una de las siguientes respuestas posibles:

  • Strategic plan

  • Mission statement

  • Organizational chart

  • SOP

Explicación

Pregunta 22 de 25

1


Enterprise systems are integrated ISs that support core business processes and functions. How is integration achieved?

Selecciona una de las siguientes respuestas posibles:

  • Integration is achieved connections to central data repositories that enable them to synch and share the latest data.

  • Integration is achieved by connecting wired and wireless computer networks so they can share applications.

  • Integration is achieved by outsourcing to vendors that replace stand-alone ISs with a single IS.

  • Integration is achieved by using cloud computing.

Explicación

Pregunta 23 de 25

1

At what level are decisions made that set or impact the long-term direction of the entire organization?

Selecciona una de las siguientes respuestas posibles:

  • Strategic level

  • Operational level

  • Managerial or administrative level

  • Executive level

Explicación

Pregunta 24 de 25

1


The purpose of control is to identify deviations from goals as soon as possible in order to take corrective action. Tracking sales, inventory levels, orders, and customer support are examples of control activities. What type of company data is most important at this level?

Selecciona una de las siguientes respuestas posibles:

  • Internal data

  • External data

  • Vendor data

  • Administrative data

Explicación

Pregunta 25 de 25

1


When companies need to update mission critical computing systems, they often turn to ________ which integrate core business process and functions.

Selecciona una de las siguientes respuestas posibles:

  • Enterprise systems

  • Legacy systems

  • Network solutions

  • Custom built software apps

Explicación