1.1.1 The economic problem 1.1.2 Business objectives 1.1.3 Stakeholders (economic agents) and their objectives
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Creado por Harry Lewis
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Creado por Harry Lewis
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Scarce resource
Opportunity cost
Trade-off
Positive statement
Normative statement/value judgement
Profit
Entrepeneur
Satisficing
Survival
Profit maximisation
Sales maximisation
Market share
Return on investment
Cost efficiency
Social objectives
Customer satisfaction
Economic agents
Stakeholder
Shareholders
Suppliers
Creditors
Corporate social responsibility
Tax evasion
Tax avoidance
Transnational corporations/multinational corporations
Zero-hours contract
