Kathleen Keller
Test por , creado hace más de 1 año

A test for Strategic Marketing

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Kathleen Keller
Creado por Kathleen Keller hace más de 7 años
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Objective 4 Test

Pregunta 1 de 24

1

The package of a popular box of cereal describes calories, fiber content, and carbohydrate intake. This is an example of which part of packaging?

Selecciona una de las siguientes respuestas posibles:

  • Brand

  • Label

  • Trademark

  • Universal Product Code (UPC)

Explicación

Pregunta 2 de 24

1

The popular racing series, NASCAR, is a blend of brands for the benefit of both companies. This is an example of which type of branding?

Selecciona una de las siguientes respuestas posibles:

  • Co-branded

  • Generic

  • Family

  • Private

Explicación

Pregunta 3 de 24

1

Coca-Cola decided to change its PowerAde product to improve the taste. This is an example of which type of product adjustment?

Selecciona una de las siguientes respuestas posibles:

  • Contraction

  • Extension

  • Modification

  • Reposition

Explicación

Pregunta 4 de 24

1

The Durham Bulls offers mini-packages of tickets to customers at a reduced cost when compared to individual tickets. This is an example of which service marketing mix component?

Selecciona una de las siguientes respuestas posibles:

  • Place

  • Price

  • Product or service

  • Promotion

Explicación

Pregunta 5 de 24

1

A local car repair shop is known for its service, dependability, and accuracy. This is an example of which characteristic of service quality?

Selecciona una de las siguientes respuestas posibles:

  • Assurance

  • Empathy

  • Reliability

  • Tangibles

Explicación

Pregunta 6 de 24

1

Alex took his wife to the best restaurant in town for their anniversary. This purchase is an example of which type of consumer product?

Selecciona una de las siguientes respuestas posibles:

  • Convenience

  • Shopping

  • Specialty

  • Unsought

Explicación

Pregunta 7 de 24

1

Sprint sells digital and cellular phone communications, e-mail, and text messaging. This is an example of which service marketing mix component?

Selecciona una de las siguientes respuestas posibles:

  • Place

  • Price

  • Product or service

  • Promotion

Explicación

Pregunta 8 de 24

1

JVC Corporation makes and sells televisions, speakers, DVD players, and other electronic devices. JVC is an example of which type of branding?

Selecciona una de las siguientes respuestas posibles:

  • Co-branded

  • Generic

  • Family

  • Private

Explicación

Pregunta 9 de 24

1

Due to low sales volume, Wendy’s eliminated its Frescata Sandwich selection from its menu. This is an example of which type of product adjustment?

Selecciona una de las siguientes respuestas posibles:

  • Contraction

  • Extension

  • Modification

  • Reposition

Explicación

Pregunta 10 de 24

1

Rainforest Cafe mails a newsletter informing customers of new entrees at its restaurants. This is an example of which service marketing mix component?

Selecciona una de las siguientes respuestas posibles:

  • Place

  • Price

  • Product or service

  • Promotion

Explicación

Pregunta 11 de 24

1

A tax preparation firm offers free electronic filing for new customers. This is an example of which service marketing mix component?

Selecciona una de las siguientes respuestas posibles:

  • Place

  • Price

  • Product or service

  • Promotion

Explicación

Pregunta 12 de 24

1

Ted bought a new lawn mower at a home improvement store. This item is an example of which type of consumer product?

Selecciona una de las siguientes respuestas posibles:

  • Convenience

  • Shopping

  • Specialty

  • Unsought

Explicación

Pregunta 13 de 24

1

Amber just turned 17. She has a car but needs to purchase insurance. This purchase is an example of which type of consumer product?

Selecciona una de las siguientes respuestas posibles:

  • Convenience

  • Shopping

  • Specialty

  • Unsought

Explicación

Pregunta 14 de 24

1

National Car Rental offers its Emerald Club members the opportunity to rent a car online and avoid the customer service desk at a local rental facility. The customer simply chooses a car, checks in with the parking lot attendee to provide his or her driver’s license verification, and drives away. This is an example of which level of relationship marketing?

Selecciona una de las siguientes respuestas posibles:

  • Financial

  • Social financial

  • Structural

  • Structural social financial

Explicación

Pregunta 15 de 24

1

State Farm Insurance protects a person’s house against loss from fire. This is an example of which characteristic of a service?

Selecciona una de las siguientes respuestas posibles:

  • Heterogeneous

  • Inseparable

  • Intangible

  • Perishable

Explicación

Pregunta 16 de 24

1

Diet Coke is a popular, well-branded product. This is an example of which type of branding?

Selecciona una de las siguientes respuestas posibles:

  • Co-branded

  • Generic

  • Individual

  • Manufacturer

Explicación

Pregunta 17 de 24

1

Bill bought milk and flour at the grocery store. These items are an example of which type of consumer product?

Selecciona una de las siguientes respuestas posibles:

  • Convenience

  • Shopping

  • Specialty

  • Unsought

Explicación

Pregunta 18 de 24

1

Television manufacturers have slowed the production of analog televisions due to federal regulations about HDTV. This product is in which stage of the product life cycle?

Selecciona una de las siguientes respuestas posibles:

  • Introductory

  • Growth

  • Maturity

  • Decline

Explicación

Pregunta 19 de 24

1

Companies often solicit suggestions for new products from customers. This is an example of which step in the new product development process?

Selecciona una de las siguientes respuestas posibles:

  • Idea generation

  • Idea screening

  • Business analysis

  • Development

Explicación

Pregunta 20 de 24

1

Polo is in the process of evaluating consumer preferences for a new line of men’s cologne. The company is in which step of the new product development process?

Selecciona una de las siguientes respuestas posibles:

  • Idea screening

  • Development

  • Test marketing

  • Commercialization

Explicación

Pregunta 21 de 24

1

Apple decided to introduce and heavily market a new iPod model every year. The product is in which stage of the product life cycle?

Selecciona una de las siguientes respuestas posibles:

  • Introductory

  • Growth

  • Maturity

  • Decline

Explicación

Pregunta 22 de 24

1

A soft drink company receives suggestions every day about new flavors. The company then evaluates these ideas to see how they align with the company’s mission. The company is in which step of the new product development process?

Selecciona una de las siguientes respuestas posibles:

  • Idea generation

  • Idea screening

  • Business analysis

  • Development

Explicación

Pregunta 23 de 24

1

Chick-fil-A decided to expand the distribution of its newest sandwich due to a high rate of sales and profitability. The product is in which stage of the product life cycle?

Selecciona una de las siguientes respuestas posibles:

  • Introductory

  • Growth

  • Maturity

  • Decline

Explicación

Pregunta 24 de 24

1

Caribou Coffee determined that a new coffee drink will align perfectly with the company’s existing product line. It has begun to evaluate the costs and profitability for the item. The company is in which step of the new product development process?

Selecciona una de las siguientes respuestas posibles:

  • Idea generation

  • Idea screening

  • Business analysis

  • Development

Explicación