People are more motivated as they get closer to completing a goal.
The better way to get consumers to have the most actions taken or to repeat behaviour is to
Offer a reward on a fixed schedule
Offer a reward on a variable or random schedule
Dopamine increases
Arousal
Motivation
Laziness
Curiosity
Boredom
The more unpredictable the arrival of information is, the more addicted people will be to seeing it.
Intrisic rewards could include
Clothing, Home Decor, or Office Supplies
Money, Store Credit, or Gift Cards
Professional Growth, Sense of Accomplishment, Personal Achievement
Virtual goods like Music or movie files, and game credits
If you want to ask people to do a task that is boring you can motivate them by
Telling them to get over it, because everyone has to do things they don't want to
Letting them know that other people have to do the same task
Asking them politely
Acknowledging that it's boring, and letting them do it their own way.
Those who are not good at delaying gratification are more likely to respond to messages of scarcity.
Satisfice is the idea that
making a complete analysis isn't worth it, and most likely not possible
you can assume that people will get things done with as little effort as possible
when you settle on a solution based on time constraints
People will use shortcuts if
they are easy to find
they are easy to use
they are easy to learn
if it requires an equal amount of effort
if it provides fewer steps
if it's faster
if the task is repetitive
if the perceived workflow is less
if it takes the same amount of time as it would with out the short cut
