Rob Winners
Test por , creado hace más de 1 año

Questions based off of the actual 2017 Google Analytics Certification Exam

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Rob Winners
Creado por Rob Winners hace más de 7 años
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Pass the GA IQ Exam for Certification

Pass the GA IQ Exam for Certification

Pregunta 1 de 120

1

Digital analytics is

Selecciona una o más de las siguientes respuestas posibles:

  • the analysis of quantitative data from your business

  • a process of continual improvement of the online experience

  • the analysis of qualitative data from your business

  • the analysis of data from your business and the competition

  • all of these answers are correct

Explicación

Pregunta 2 de 120

1

Complete the definition of “digital analytics” by choosing the best option to fill in the blanks for the statement below.

“Digital analytics” is the analysis of qualitative and (a) ___________________ data from your business and the competition to drive a (b) ___________________ of the online experience that your (c) ___________________ and potential customers have which translates to your desired (d) ___________________.

Selecciona una o más de las siguientes respuestas posibles:

  • (a) numeric, (b) continual change, (c) customers, (d) audience

  • (a) quantitative, (b) continual improvement, (c) customers, (d) outcomes

  • (a) numeric, (b) continual improvement, (c) customers, (d) audience

  • (a) quantitative, (b) continual change, (c) customers, (d) outcomes

Explicación

Pregunta 3 de 120

1

What is the first step of analytics planning?

Selecciona una o más de las siguientes respuestas posibles:

  • Document your technical infrastructure

  • Implement Google Analytics

  • Create your implementation plan

  • Define your overall measurement plan and business objectives

Explicación

Pregunta 4 de 120

1

Which of the following should be the first step to complete during the analytics planning process?

Selecciona una o más de las siguientes respuestas posibles:

  • Implement Google Analytics

  • Create your implementation plan

  • Define your overall measurement plan and business objectives

  • Maintain and refine your plans

  • Document your technical infrastructure

Explicación

Pregunta 5 de 120

1

It’s important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?

Selecciona una o más de las siguientes respuestas posibles:

  • collecting user information for sales teams to connect with potential leads

  • selling products or services

  • encourage engagement and frequent visitation

  • all these options are equally relevant as business objectives for content publishers

Explicación

Pregunta 6 de 120

1

The demographics and interest category information in Google Analytics comes from

Selecciona una o más de las siguientes respuestas posibles:

  • the DoubleClick third-party cookie

  • Google Tag Manager

  • survey data filled out by users

  • Information that you upload from your CRM

  • The AdWords first-party cookie

Explicación

Pregunta 7 de 120

1

When do Google Analytics Terms of Service permit sending personally identifying information (PII) to Google?

Selecciona una o más de las siguientes respuestas posibles:

  • when encrypted

  • in custom campaigns only

  • never

Explicación

Pregunta 8 de 120

1

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

Selecciona una o más de las siguientes respuestas posibles:

  • Google Analytics does not keep track of sessions by default

  • The visitor’s session expires after 5 minutes of inactivity

  • The visitor’s session expires once the visitor has exited your site

  • The visitor’s session expires after 30 minutes of inactivity

Explicación

Pregunta 9 de 120

1

Which of the following would you use to set up a custom alert?

Selecciona una o más de las siguientes respuestas posibles:

  • Intelligence

  • Real-Time

  • Conversions

  • Content

Explicación

Pregunta 10 de 120

1

When Google Analytics processes data, one of the main tasks it completes is organizing hits into:

Selecciona una o más de las siguientes respuestas posibles:

  • users and sessions

  • cohorts and interactions

  • registered users and browsers

  • purchasers and browsers

Explicación

Pregunta 11 de 120

1

Once your Google Analytics data has been processed, it can not be changed.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 12 de 120

1

A session in Google Analytics consists of:

Selecciona una o más de las siguientes respuestas posibles:

  • The reports generated by users over a specific period of time

  • Interactions or hits from a specific user for all time

  • Interactions or hits from a specific user over a defined period of time

  • A group of users getting together in person to discuss analytics

Explicación

Pregunta 13 de 120

1

By default, an Analytics session ends when inactive for:

Selecciona una o más de las siguientes respuestas posibles:

  • 15 minutes

  • 30 minutes

  • 45 minutes

  • 59 minutes

Explicación

Pregunta 14 de 120

1

You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

Selecciona una o más de las siguientes respuestas posibles:

  • Real-Time

  • Intelligence

  • Annotations

  • secondary dimensions

Explicación

Pregunta 15 de 120

1

Which of the following would you use to exclude rows with fewer than 10 visits?

Selecciona una o más de las siguientes respuestas posibles:

  • table sort

  • primary dimension

  • secondary dimension

  • table filter

  • pivot table

Explicación

Pregunta 16 de 120

1

In which of the following circumstances would you want to increase the default sessions timeout length in Google Analytics?

Selecciona una o más de las siguientes respuestas posibles:

  • The games on your site are highly interactive.

  • A typical session on your site involves filling out at least 3 forms.

  • The default session timeout length is set dynamically by Google Analytics and you cannot change it.

  • The average length of videos on your site is 35 minutes.

  • The average article on your site takes 4 minutes to read.

Explicación

Pregunta 17 de 120

1

Which are the four main parts of the Google Analytics platform?

Selecciona una o más de las siguientes respuestas posibles:

  • Configuration, Prozessing, Reporting, and Recollection

  • Configuration, Collection, Progressing, and Reporting

  • Collection, Configuration, Processing, and Reporting

  • Collection, Processing, Continuation, and Reporting

Explicación

Pregunta 18 de 120

1

Which of the following are considered the four main components of how the Google Analytics system works? Select four correct answers.

Selecciona una o más de las siguientes respuestas posibles:

  • reporting

  • replication

  • collection

  • configuration

  • calculation

  • analysis

  • certification

  • processing

Explicación

Pregunta 19 de 120

1

Which of the following is a session level interaction?

Selecciona una o más de las siguientes respuestas posibles:

  • Ecommerce transaction

  • none of these answers is correct

  • social interaction

  • pageview

  • event

Explicación

Pregunta 20 de 120

1

Which of the following are “hit” types tracked by Google Analytics?

Selecciona una o más de las siguientes respuestas posibles:

  • Pageviews

  • Events

  • Reservations

  • Transactions

Explicación

Pregunta 21 de 120

1

During data Processing, Google Analytics:

Selecciona una o más de las siguientes respuestas posibles:

  • transforms the raw data from Collection using the Configuration settings

  • collects the data from Analytics tracking code added to a website, mobile application or other digital environments.

  • lets you access and analyze your data using the Reporting interface

  • lets you adjust Configuration settings before data is collected

Explicación

Pregunta 22 de 120

1

You can adjust sample size in Google Analytics by

Selecciona una o más de las siguientes respuestas posibles:

  • adjusting a control in the reporting interface

  • adjusting the session timeout control

  • adding a segment to your report

  • any of these actions will adjust the sample size

Explicación

Pregunta 23 de 120

1

What is the hierarchy of the Google Analytics data model?

Selecciona una o más de las siguientes respuestas posibles:

  • User > Session > Interactions

  • Sessions > Visitors > Interactions

  • Sessions > Users > Interactions

  • Interactions > Users > Sessions

Explicación

Pregunta 24 de 120

1

Which of the following could you use to set targets for your measurement plan? Check all that apply.

Selecciona una o más de las siguientes respuestas posibles:

  • Your historical site performance

  • Third-party industry benchmark data

  • Internal expectations from your business leadership

  • A random guess

Explicación

Pregunta 25 de 120

1

During aggregation, Google Analytics:

Selecciona una o más de las siguientes respuestas posibles:

  • exports the collected data into a Google Spreadsheet

  • organizes the collected data into pivot tables

  • organizes the collected data within database tables

  • samples the data immediately

Explicación

Pregunta 26 de 120

1

True or False. The date range set for a Dashboard doesn’t apply to Real-Time widgets since they only show data for current active users, not historical data.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 27 de 120

1

Which of the following are configurations that permanently modify your data during the processing stage?

Selecciona una o más de las siguientes respuestas posibles:

  • Channel Groups

  • Content Groups

  • Custom Reports

  • Filters

  • Goals

  • Javascript Customization

Explicación

Pregunta 28 de 120

1

The process Google Analytics uses to retrieve data from large, complex data sets faster is called:

Selecciona una o más de las siguientes respuestas posibles:

  • sampling

  • retrieval

  • expediency

  • configuration

Explicación

Pregunta 29 de 120

1

You should add Analytics tracking code to your site___________________

Selecciona una o más de las siguientes respuestas posibles:

  • before documenting your business objectives

  • after implementation planning

  • when it’s convenient for your IT team

  • during measurement planning

Explicación

Pregunta 30 de 120

1

Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website page?

Selecciona una o más de las siguientes respuestas posibles:

  • Real-Time

  • Secondary dimensions

  • Analytics Intelligence

  • Annotations

Explicación

Pregunta 31 de 120

1

You should include Google Analytics tracking code on every page of a website you want to track.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 32 de 120

1

To collect mobile application data with Google Analytics, you should implement the exact same code you use for your website tracking.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 33 de 120

1

Which of the following technologies on your site influence how you implement Analytics? Select all that apply.

Selecciona una o más de las siguientes respuestas posibles:

  • Server redirects

  • Query string parameters

  • Flash and AJAX events

  • Responsive web design

  • all of these answers are correct

Explicación

Pregunta 34 de 120

1

The code snippet for tracking websites with Google Analytics is written in:

Selecciona una o más de las siguientes respuestas posibles:

  • Java Script

  • Adjax

  • Phython

  • Php

  • Flash

  • Ruby

  • Coco

  • Unix

Explicación

Pregunta 35 de 120

1

Which of the following platforms is Google Analytics capable of tracking? Check all that apply.

Selecciona una o más de las siguientes respuestas posibles:

  • User activity on a website

  • User activity on a mobile website

  • User activity on a mobile application

  • User activity on a gaming console

  • User activity on any digitally connected device

Explicación

Pregunta 36 de 120

1

Which of the following would you use to send data from a website to Google Analytics?

Selecciona una o más de las siguientes respuestas posibles:

  • Campaign Tracking paramenter

  • JavaScript tracking code

  • none of these would be appropriate

  • Google Analytics mobile SDK

Explicación

Pregunta 37 de 120

1

Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics?

Selecciona una o más de las siguientes respuestas posibles:

  • Measurement Protocol

  • any of these would be appropriate

  • Campaign Tracking parameter

  • JavaScript tracking code

  • Google Analytics mobile SDK

Explicación

Pregunta 38 de 120

1

"It is recommended that you place the Google Analytics javascript tracking code:"

Selecciona una o más de las siguientes respuestas posibles:

  • just after the opening <head> tag

  • just before the closing </head> tag

  • just after the opening <footer> tag

  • just before the closing </footer> tag

Explicación

Pregunta 39 de 120

1

The tracking code in Google Analytics:

Selecciona una o más de las siguientes respuestas posibles:

  • connects data to your specific Google Analytics account

  • sends data back to your Google Analytics account for reporting

  • tracks changes in your AdWords account

  • identifies new and returning users

Explicación

Pregunta 40 de 120

1

In order to distinguish between users on web pages, Google Analytics:

Selecciona una o más de las siguientes respuestas posibles:

  • uses the IP address of a device that accesses the site

  • uses the city, state and country of a visitor that access the site

  • creates anonymous unique identifiers using third-party cookies

  • creates anonymous unique identifiers using first-party cookies

Explicación

Pregunta 41 de 120

1

Third-party data may be joined with the Google Analytics data collected via the tracking code.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 42 de 120

1

How is Google Analytics able to determine if a group of website interactions are all from the same user device?

Selecciona una o más de las siguientes respuestas posibles:

  • By detecting what city, operating system and browser the hits come from

  • By setting a unique ID for the device that is attached to each hit

  • By grouping together all hits that are collected within a 30 minute time period

  • Google Analytics is not able to detect if a group of interactions are from the same user device

Explicación

Pregunta 43 de 120

1

Rather than using the random numbers that the tracking code creates, you can override the unique ID with your own number.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 44 de 120

1

The order in which filters appear in your view settings matters.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 45 de 120

1

Which of the following are possible uses of filters? Select all that apply.

Selecciona una o más de las siguientes respuestas posibles:

  • replace complicated page URLs with readable text strings

  • report on only a subdomain or directory

  • include only traffic coming from a particular campaign

  • exclude visits from a particular IP address

Explicación

Pregunta 46 de 120

1

Why is it important that you maintain one unfiltered view when using filters with your Analytics account?

Selecciona una o más de las siguientes respuestas posibles:

  • You will need to configure your goals in the unfiltered view

  • Without one unfiltered view, you will not be able to use a filter for multiple views

  • An unfiltered view ensures that the original data can always be accessed

  • There is no reason to maintain an unfiltered view

Explicación

Pregunta 47 de 120

1

Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?

Selecciona una o más de las siguientes respuestas posibles:

  • One account, one property, no views

  • One account, two properties

  • One account, one property, two views

  • One account, one property, one view, because you can’t use Google Analytics to track the mobile app

Explicación

Pregunta 48 de 120

1

"Which of the following are possible uses of views within a single Google Analytics account?"

Selecciona una o más de las siguientes respuestas posibles:

  • To look more closely at traffic to a specific part of a site (a page or selection of pages)

  • To limit a user’s access to a subset of data

  • To track domains that belong to another account

  • To look more closely at traffic to a specific subdomain

Explicación

Pregunta 49 de 120

1

You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?

Selecciona una o más de las siguientes respuestas posibles:

  • Create a new view and apply an advanced filter that deletes page data outside the subdirectory

  • Create a duplicate view and add a filter: select “Include only traffic to a subdirectory” from the Filter Type drop down, and specify the subdirectory

  • Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory

  • Create a new web property and add the new tracking code to the pages on the subdirectory

Explicación

Pregunta 50 de 120

1

Using filters, you can _______.

Selecciona una o más de las siguientes respuestas posibles:

  • View → Account → Property

  • Property → Account → View

  • Account → View → Property

  • Account → Property → View

Explicación

Pregunta 51 de 120

1

Which of the following statements are true?

Selecciona una o más de las siguientes respuestas posibles:

  • If you make a mistake with a configuration setting on a view, you can always reprocess the data to fix it.

  • To view data from two websites in aggregate using Google Analytics, you must use the same tracking ID on both sites.

  • Once a view is deleted it can be restored using the trash can feature.

  • When a new view is created, it will show the historical data from the first view you created for the property.

Explicación

Pregunta 52 de 120

1

"Filters can modify the data in your Google Analytics reports by:"

Selecciona una o más de las siguientes respuestas posibles:

  • including data

  • excluding data

  • exporting data

  • changing how data looks in reports

Explicación

Pregunta 53 de 120

1

Which of the following would you use to show two date ranges on the same graph?

Selecciona una o más de las siguientes respuestas posibles:

  • secondary dimension

  • motion chart

  • plot rows

  • pivot table

  • date comparison

Explicación

Pregunta 54 de 120

1

Which of the following reporting tools would you use to show two rows of data on the same graph?

Selecciona una o más de las siguientes respuestas posibles:

  • Date comparison

  • Table filter

  • Table sort

  • Plot rows

  • Primary dimension

  • Secondary dimension

  • Pie chart

  • Pivot table

Explicación

Pregunta 55 de 120

1

Which of the following Audience reports would you use to see how often users return to your site?

Selecciona una o más de las siguientes respuestas posibles:

  • Location reports

  • Language

  • Frequency & Recency reports

  • New vs. Returning report

  • Engagement reports

  • Browser & OS reports

  • Mobile reports

Explicación

Pregunta 56 de 120

1

"The URL for the homepage of your site is example.com/index. You would like this to appear as “/home” in your Pages report. How can this be achieved?"

Selecciona una o más de las siguientes respuestas posibles:

  • Use a Search and Replace custom filter on the Request URI field where Search Strings is “/index” and Replace String is “/home”

  • Use a Search and Replace custom filter on the Request URI field where Search String is “www.example.com/index” and Replace String is “www.example.com/home”

Explicación

Pregunta 57 de 120

1

Which of the following would be most useful for ranking pages according to revenue contribution?

Selecciona una o más de las siguientes respuestas posibles:

  • Page Value

  • Bounce Rate

  • Revenue

  • ROI

  • Margin

Explicación

Pregunta 58 de 120

1

To see the bounce rate of a specific medium in an Acquisitions report:

Selecciona una o más de las siguientes respuestas posibles:

  • Change the primary dimension in the Channels report to “Medium” and view the Bounce Rate metric

  • Change the primary dimension in the Source/Medium report to “Medium” and view the Bounce Rate metric

  • Change the primary dimension in the Referrals report to “Medium” and view the Bounce Rate metric

  • You cannot see this information in any Acquisitions reports.

Explicación

Pregunta 59 de 120

1

Which of the following types of traffic will show in the “Campaigns” report?

Selecciona una o más de las siguientes respuestas posibles:

  • Visits from Google AdWords campaigns that have auto tagging enabled

  • Visits from Google AdWords campaigns that have autotagging disabled and no manual campaign tagging

  • Visits from all links tagged with the parameter utm_medium=cpc

  • Visits from all links tagged with the utm_campaign parameter

Explicación

Pregunta 60 de 120

1

Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?

Selecciona una o más de las siguientes respuestas posibles:

  • Keyword report

  • Affinity Categories

  • Search Engine Optimization report

  • Site Search report

Explicación

Pregunta 61 de 120

1

The Site Search reports show:

Selecciona una o más de las siguientes respuestas posibles:

  • how users search your site

  • traffic coming from search engines

  • traffic coming from Google organic search

  • traffic coming from Google paid search

Explicación

Pregunta 62 de 120

1

Which of the following Audience reports would you use to see how your site performance differs between desktop, smartphone and tablet users?

Selecciona una o más de las siguientes respuestas posibles:

  • Location reports

  • Language

  • Frequency & Recency reports

  • New vs. Returning reports

  • Engagement reports

  • Browser & OS reports

  • Mobile reports

Explicación

Pregunta 63 de 120

1

You are interested in identifying the most popular content on your site. Which of the following sections will have this report information by default?

Selecciona una o más de las siguientes respuestas posibles:

  • Search

  • Acquisition

  • Audience

  • Conversion

  • Behavior

Explicación

Pregunta 64 de 120

1

Which of the following are tracked by the Site Speed reports? Select all that apply.

Selecciona una o más de las siguientes respuestas posibles:

  • button click response time

  • how quickly images load

  • All of these are tracked by the Site Speed reports.

  • page-load time for a sample of pageviews on your site

  • how quickly the browser parses a page and makes it available for user interaction

Explicación

Pregunta 65 de 120

1

When you share a link to a custom report, you share the data in the report.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 66 de 120

1

Which of the following reporting tools would you use to exclude any rows of a report with fewer than 50 visits?

Selecciona una o más de las siguientes respuestas posibles:

  • Date comparison

  • Table filter

  • Table Sort

  • Plot rows

  • Primary dimensions

  • Secondary dimensions

  • Pie chart

  • Pivot table

Explicación

Pregunta 67 de 120

1

Which of the following Audience reports would you use to determine whether first-time site visitors or repeat site visitors spend more time on your site on average?

Selecciona una o más de las siguientes respuestas posibles:

  • Location reports

  • Language

  • Frequency & Recency reports

  • New vs. Returning reports

  • Engagement reports

  • Browser & OS reports

  • Mobile reports

Explicación

Pregunta 68 de 120

1

It is possible to customize the default channels in the Channels report and create your own custom channels from scratch.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 69 de 120

1

Which of the following Behavior reports would you use to identify the pages of your site that have the highest bounce rate as the first page of a user’s session?

Selecciona una o más de las siguientes respuestas posibles:

  • All Pages

  • Content Drilldown

  • Landing Pages

  • Exit Pages

  • Site Speed

  • Site Search

  • Events

Explicación

Pregunta 70 de 120

1

Which of the following Behavior reports could you use to find new keyword ideas for your search advertising campaigns?

Selecciona una o más de las siguientes respuestas posibles:

  • All Pages

  • Content Drilldown

  • Landing Pages

  • Exit Pages

  • Site Speed

  • Site Search

  • Events

Explicación

Pregunta 71 de 120

1

Which of the following are required to create a Custom Report?

Selecciona una o más de las siguientes respuestas posibles:

  • A report title must be entered

  • Multiple report tabs must be created

  • Multiple metric groups must be created

  • At least one metric must be added

  • At least one dimension must be added

  • A report filter must be applied

Explicación

Pregunta 72 de 120

1

You can retrieve Google Analytics reporting data through the following methods:

Selecciona una o más de las siguientes respuestas posibles:

  • the account administration settings

  • the reporting interface

  • the SDKs

  • an API

Explicación

Pregunta 73 de 120

1

Custom Reports will only display data for the date range selected at the time the report is created.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 74 de 120

1

The reporting APIs can be used to:

Selecciona una o más de las siguientes respuestas posibles:

  • automate complex reporting tasks

  • automate your tracking code customizations

  • retrieve Google Analytics data for use in your own applications

  • build your own dashboard with Google Analytics data

Explicación

Pregunta 75 de 120

1

Each query sent to the Reporting API must specify:

Selecciona una o más de las siguientes respuestas posibles:

  • the start and end dates

  • the name of the standard report you wish to use

  • which metrics to display

  • the ID of the account view that the data should be retrieved from

Explicación

Pregunta 76 de 120

1

If the data for a report you request is stored in a standard aggregate table, it will never be sampled in Google Analytics.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 77 de 120

1

If you decrease the sample size for a report, more sessions will be used to calculate the report and it will take longer to generate.

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

Pregunta 78 de 120

1

You can adjust the sample size by:

Selecciona una o más de las siguientes respuestas posibles:

  • adding a segment to your report

  • adjusting the session timeout control

  • adjusting a control in the reporting interface

  • specifying the sample size when querying the API

Explicación

Pregunta 79 de 120

1

Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the „All Traffic“ report? Select all that apply.

Selecciona una o más de las siguientes respuestas posibles:

  • utm_campaign

  • utm_term

  • utm_source

  • utm_medium

  • utm_content

Explicación

Pregunta 80 de 120

1

Which of the following is a valid tagged custom campaign? Select all that apply.

Selecciona una o más de las siguientes respuestas posibles:

  • www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring

  • www.example.com?utm_medium=referral&utm_source=example&utm_campaign=winter

  • www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign=spring&utm_term=backpacks

  • www.example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1

Explicación

Pregunta 81 de 120

1

Which of the following is not a standard campaign parameter?

Selecciona una o más de las siguientes respuestas posibles:

  • utm_adgroup

  • utm_content

  • utm_campaign

  • utm_source

Explicación

Pregunta 82 de 120

1

What is the purpose of the URL builder?

Selecciona una o más de las siguientes respuestas posibles:

  • to generate a URL with tracking parameters

  • to optimize landing pages

  • using the URL builder is required in order to track AdWords visits

  • to generate the URL tracking parameters that need to be appended to an organic search result

Explicación

Pregunta 83 de 120

1

Which is the recommended parameter for identifying different versions of an ad?

Selecciona una o más de las siguientes respuestas posibles:

  • utm_ad

  • utm_medium

  • utm_creative

  • utm_content

Explicación

Pregunta 84 de 120

1

For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions?

Selecciona una o más de las siguientes respuestas posibles:

  • Source and Medium

  • Source, Medium, Campaign, and Ad Content

  • Campaign and Medium

  • Campaign and Ad Content

Explicación

Pregunta 85 de 120

1

Which of the following traffic mediums are automatically tracked by Google Analytics without extra tagging or account linking? Check all that apply.

Selecciona una o más de las siguientes respuestas posibles:

  • search

  • referral

  • cpc

  • organic

  • email

  • display

  • ppc

  • (none), when the traffic source is “direct”

Explicación

Pregunta 86 de 120

1

Which campaign tracking variables should you always use when manually tagging a URL?

Selecciona una o más de las siguientes respuestas posibles:

  • utm_content, utm_campaign

  • utm_source, utm_medium, utm_campaign

  • utm_source, utm_conten

  • utm_campaign, utm_adgroup, utm_term

Explicación

Pregunta 87 de 120

1

Which of the following should you manually tag with campaign tracking variables? Check all that apply.

Selecciona una o más de las siguientes respuestas posibles:

  • Banner ads

  • AdWords campaigns

  • Referrals

  • Organic search traffic

  • Non-AdWords CPC campaigns

  • Email campaigns

Explicación

Pregunta 88 de 120

1

Which of the following are examples of channels? Select all that apply.

Selecciona una o más de las siguientes respuestas posibles:

  • Audience

  • Organic Search

  • Conversion

  • Display

  • Email

Explicación

Pregunta 89 de 120

1

Which of the following are examples of Sources? Select all that apply.

Selecciona una o más de las siguientes respuestas posibles:

  • Email

  • Example.com

  • Search

  • Google

  • Display

Explicación

Pregunta 90 de 120

1

Which of the following are examples of Mediums? Select all that apply.

Selecciona una o más de las siguientes respuestas posibles:

  • Email

  • Conversion

  • Google

  • Example.com

  • All of these are mediums.

Explicación

Pregunta 91 de 120

1

Which of the following Channels is part of the Default Channel Grouping? Select all that apply.

Selecciona una o más de las siguientes respuestas posibles:

  • Display

  • Direct

  • Social

  • Organic

Explicación

Pregunta 92 de 120

1

You are interested in exploring metrics by campaign and traffic source. Which of the following sections will have this report information by default?

Selecciona una o más de las siguientes respuestas posibles:

  • Behavior

  • Conversion

  • Audience

  • Admin

  • Acquisition

Explicación

Pregunta 93 de 120

1

Which of the following could be measured by defining a goal in Google Analytics? Select all that apply.

Selecciona una o más de las siguientes respuestas posibles:

  • The percentage of visits that contain only one pageview

  • The percentage of visits during which visitors spent at least two minutes on the site

  • The percentage of visits that result in a site registration

  • Conversion rate

  • All of the above

Explicación

Pregunta 94 de 120

1

Which of the following could be measured by defining a goal in Google Analytics? Check all that apply.

Selecciona una o más de las siguientes respuestas posibles:

  • The percentage of sessions that result in a site registration

  • The percentage of sessions that are unique

  • The percentage of sessions which contain three or more pageviews

  • The percentage of sessions during which users spend at least 2 minutes on the site

Explicación

Pregunta 95 de 120

1

When configuring a goal, why is it useful to assign a goal value?

Selecciona una o más de las siguientes respuestas posibles:

  • To determine the conversion rate

  • To calculate ecommerce metrics

  • To determine the popularity of each of your pages

  • To attribute monetary value to non-ecommerce conversions

Explicación

Pregunta 96 de 120

1

Which of the following questions can be answered using the goal flow report?

Selecciona una o más de las siguientes respuestas posibles:

  • Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?

  • Are there a lot of unexpected exits from a step in the middle of my conversion funnel?

  • Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices?

  • Do visitors usually start my conversion process from the first step or somewhere in the middle?

  • All of these can be answered using the goal flow report.

Explicación

Pregunta 97 de 120

1

You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?

Selecciona una o más de las siguientes respuestas posibles:

  • 0

  • 1

  • 2

  • 5

Explicación

Pregunta 98 de 120

1

Setting up goals allows you to see________. Select all that apply.

Selecciona una o más de las siguientes respuestas posibles:

  • bounce rate

  • conversion rates

  • conversion paths

  • a list of transactions

  • ecommerce revenue

Explicación

Pregunta 99 de 120

1

"Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins with”. Which of the following URLs will count as goals?" (Select all that apply.)

Selecciona una o más de las siguientes respuestas posibles:

  • www.example.com/thankyou.html

  • www.example.com/thankyou/receipt.php

  • www.example.com/receipt/thankyou.php

  • www.example.com/thankyou.php

Explicación

Pregunta 100 de 120

1

Create a goal in the “Master Profile” for the website to match the following pages:
www.mysite.com/thankyou/shoes
www.mysite.com/thankyou/shirt
www.mysite.com/thankyou
What match type and URI pattern did you use to create the goal in your account?

Selecciona una o más de las siguientes respuestas posibles:

  • Match type: Equals to; URI pattern: /thankyou

  • Match type: Begins with; URI pattern: /thankyou

  • Match type: Equals to; URI pattern: www.mysite.com/thankyou

  • Match type: Begins with; URI pattern: www.mysite.com/thankyou

Explicación

Pregunta 101 de 120

1

Specifying a goal value allows Google Analytics to calculate __________ (select all that apply)

Selecciona una o más de las siguientes respuestas posibles:

  • Revenue per Click

  • Bounce Rate

  • Average Order Value

  • Ecommerce Revenue

  • Goal Revenue

Explicación

Pregunta 102 de 120

1

When configuring a goal, why is it useful to assign a goal value?

Selecciona una o más de las siguientes respuestas posibles:

  • To attribute monetary value to a non e-commerce site

  • To calculate e-commerce metrics

  • To determine the popularity of webpages

  • You must assign a goal value in order to track conversions

Explicación

Pregunta 103 de 120

1

Which of the following questions can be answered using the goal flow report?

Selecciona una o más de las siguientes respuestas posibles:

  • Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?

  • Are there a lot of unexpected exits from a step in the middle of my conversion funnel?

  • Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices?

  • Do visitors usually start my conversion process from the first step or somewhere in the middle?

  • All of these can be answered using the goal flow report.

Explicación

Pregunta 104 de 120

1

You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?

Selecciona una o más de las siguientes respuestas posibles:

  • 1

  • 2

  • 0

  • 5

Explicación

Pregunta 105 de 120

1

Setting up goals allows you to see________. Select all that apply.

Selecciona una o más de las siguientes respuestas posibles:

  • bounce rate

  • conversion rates

  • conversion paths

  • a list of transactions

  • ecommerce revenue

Explicación

Pregunta 106 de 120

1

Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins with”. Which of the following URLs will count as goals? Select all that apply.

Selecciona una o más de las siguientes respuestas posibles:

  • www.example.com/thankyou.html

  • www.example.com/thankyou/receipt.php

  • www.example.com/receipt/thankyou.php

  • www.example.com/thankyou.php

Explicación

Pregunta 107 de 120

1

Create a goal in the “Master Profile” for the website to match the following pages:
www.mysite.com/thankyou/shoes
www.mysite.com/thankyou/shirt
www.mysite.com/thankyou
What match type and URI pattern did you use to create the goal in your account?

Selecciona una o más de las siguientes respuestas posibles:

  • Match type: Equals to; URI pattern: /thankyou

  • Match type: Begins with; URI pattern: /thankyou

  • Match type: Equals to; URI pattern: www.mysite.com/thankyou

  • Match type: Begins with; URI pattern: www.mysite.com/thankyou

Explicación

Pregunta 108 de 120

1

Specifying a goal value allows Google Analytics to calculate __________ . select all that apply

Selecciona una o más de las siguientes respuestas posibles:

  • Revenue per Click

  • Bounce Rate

  • Average Order Value

  • Ecommerce Revenue

  • Goal Revenue

Explicación

Pregunta 109 de 120

1

When configuring a goal, why is it useful to assign a goal value?

Selecciona una o más de las siguientes respuestas posibles:

  • To attribute monetary value to a non e-commerce site

  • To calculate e-commerce metrics

  • To determine the popularity of webpages

  • You must assign a goal value in order to track conversions

Explicación

Pregunta 110 de 120

1

Which of the following would prevent URL destination goal conversions from being recorded? Select all that apply.

Selecciona una o más de las siguientes respuestas posibles:

  • There was a misspelling in the URL of the goal definition

  • The tracking code is missing from the conversion page

  • The match type in the goal definition is incorrect

  • No URL destination goals have been defined

Explicación

Pregunta 111 de 120

1

Which of these best defines a Destination goal in Google Analytics?

Selecciona una o más de las siguientes respuestas posibles:

  • A website page viewed by the user once they have completed a desired action

  • a KPI

  • A page that has given you revenue

  • The most popular page on your site

Explicación

Pregunta 112 de 120

1

You define a Destination goal by:

Selecciona una o más de las siguientes respuestas posibles:

  • Adding the e-commerce code to the goal page

  • Adding the conversion ID to the tracking code on the goal page

  • Dragging the goal page onto a Standard Report

  • Specifying the conversion page in your view settings within Google Analytics

Explicación

Pregunta 113 de 120

1

Which of the following are required in order to see data for each page of a three-page conversion process in the Goal Flow report?

Selecciona una o más de las siguientes respuestas posibles:

  • You must have Ecommerce reporting implemented.

  • You must set up a Goal for the conversion.

  • You must set up each of the three pages as a funnel step in the Goal settings.

  • None of the above. Goal Flow reports are automatically populated with data about your conversion processes.

Explicación

Pregunta 114 de 120

1

Google Analytics Goals let you specify:

Selecciona una o más de las siguientes respuestas posibles:

  • which users are likely to convert

  • which interactions should be used to calculate conversions

  • which users spend the most time on your home page

  • which page or screen is the first of a user’s visit

Explicación

Pregunta 115 de 120

1

Your ecommerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent(s) a micro conversion for your site?

Selecciona una o más de las siguientes respuestas posibles:

  • an offline sale

  • an online sale

  • a view of the home page

  • All of these are mirco conversions for this site.

  • Use of the “customize your watch” tool

Explicación

Pregunta 116 de 120

1

Which of the following represents a macro conversion for an ecommerce site?

Selecciona una o más de las siguientes respuestas posibles:

  • receiving a product inquiry

  • a completed sales transaction

  • collecting a lead

  • a click on a “buy” button

  • all of the above

Explicación

Pregunta 117 de 120

1

You run a heavy-machinery business and use your website to generate sales leads for high-priced items. Which of the following actions below would you consider the main “macro conversion” for your site?

Selecciona una o más de las siguientes respuestas posibles:

  • A potential customer visits a lead form, but doesn’t fill it out or submit it.

  • A potential customer fills out and submits a lead form.

  • A potential customer downloads a spec sheet for one of your machines.

  • A potential customer signs up for your weekly newsletter.

  • A potential customer joins your social media community.

Explicación

Pregunta 118 de 120

1

A macro conversion

Selecciona una o más de las siguientes respuestas posibles:

  • Occurs when someone completes an action that’s important to your business

  • Is your highest converting campaign

  • Always occurs prior to a micro conversion

  • Is a large revenue sale that is directly attributable to a display campaign

  • Occurs when over 50% of visitors buy an item

Explicación

Pregunta 119 de 120

1

Person A and person B each visits your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?

Selecciona una de las siguientes respuestas posibles:

  • 0

  • 33

  • 50

  • 100

  • 200

Explicación

Pregunta 120 de 120

1

You want to know whenever weekly revenue for your “spring sale” campaign increases or decreases by an unusual amount. Which of the following would me most useful?

Selecciona una o más de las siguientes respuestas posibles:

  • secondary dimensions

  • Intelligence

  • Annotations

  • Real-Time

Explicación

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