Proctor and Gamble's decision to offer different types of soaps in a wide range of prices is an example of which strategy?
Direct marketing
Market segmentation
Geographic segmentation
Industrial marketing
Marketing strategies are designed and implemented for the overall purpose of which action?
Changing the image of the business
Improving management techniques
Achieving planned goals
Increasing business profits immediately
Which is a consideration in the place element of marketing?
Offering warranties or guarantees
Choosing distribution channels
Using sales promotion
Extending credit to customers
Companies have been forced to pay more attention to the specific needs of consumers because of which factor?
Merchandising
Advertising
Automation
Competition
Before producing and selling a product, which action should marketers do first?
Set up a promotional plan
Select a channel of distribution
Identify the market for the product
Determine the price of the product
When sellers offer one-size-fits-all products that will appeal to most buyers, they are using which strategy?
Mass marketing
Mass production
Demographic segmentation
