Which is a characteristic of a pure services?
Uses plain, inexpensive packaging
Most often uses product bundling strategies
Does not include a tangible product
Does not include product guarantees
Effective product or service management help businesses to perform which action?
To barter
To prospect
To compete
To recruit
When considering a new product for a company, Tom decided to introduce a product in only three states for a six-month period. Which action did he perform?
Product development
Feasibility analysis
Commercialization
Test marketing
Product or service management is a marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to which possibility?
Government oversight
Competitors only
Market opportunities
CEO wishes
