Chad Collins
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ENT I 4.04 Quiz

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Chad Collins
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ENT I 4.04 Quiz

Pregunta 1 de 8

1

When a business expands its product mix, its goal is to accomplish which goal?

Selecciona una de las siguientes respuestas posibles:

  • Appeal to fewer market segments with fewer product options

  • Appeal to more market segments with a wider variety of options

  • Appeal to existing market segments with a wider variety of options

  • Appeal to select market segments using less promotion

Explicación

Pregunta 2 de 8

1

Sandy opened a small business that carries a very wide variety of products of varying qualities at many different prices. Sandy is losing customers who are disappointed with the selection, quality, and quantity of items. What is lacking in Sandy’s product mix?

Selecciona una de las siguientes respuestas posibles:

  • Consistency

  • Breadth

  • Depth

  • Width

Explicación

Pregunta 3 de 8

1

Which factor helps a business to determine its product mix?

Selecciona una de las siguientes respuestas posibles:

  • Merchandise breadth and depth

  • Size and target market

  • Staple goods and regular goods

  • Seasonal goods and convenience goods

Explicación

Pregunta 4 de 8

1

The product mix that a business decides to offer customers help to project which factor about the business?

Selecciona una de las siguientes respuestas posibles:

  • Display themes

  • Sales goals

  • Service style

  • Unique image

Explicación

Pregunta 5 de 8

1

Which is an example of a company using brand extension?

Selecciona una de las siguientes respuestas posibles:

  • Coca-Cola adding Caffeine-Free Diet Coke

  • Winn-Dixie installing an ATM machine in its stores

  • Tyson packaging smaller portions of chicken for the elderly

  • Kroger adding Blue Bell ice cream to its frozen foods section

Explicación

Pregunta 6 de 8

1

To appeal to a target market with slightly different needs, a business added a group of related items to its product mix. What is this group of items?

Selecciona una de las siguientes respuestas posibles:

  • Service expansion

  • Product replacement

  • Line extension

  • Product enhancement

Explicación

Pregunta 7 de 8

1

Due to lackluster sales, the Elba Corporation has decided to eliminate several of its product lines. Elba’s executives hope that by focusing on fewer product lines, they will see more profit. The Elba Corporation should plan to adjust which aspect of its product mix?

Selecciona una de las siguientes respuestas posibles:

  • Depth

  • Length

  • Width

  • Height

Explicación

Pregunta 8 de 8

1

One way for a business to expand its product mix is by performing which action?

Selecciona una de las siguientes respuestas posibles:

  • Monitoring the product life cycles

  • Acquiring another company

  • Increasing sales quotas

  • Analyzing product width decisions

Explicación

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