When a business expands its product mix, its goal is to accomplish which goal?

Sandy opened a small business that carries a very wide variety of products of varying qualities at many different prices. Sandy is losing customers who are disappointed with the selection, quality, and quantity of items. What is lacking in Sandy’s product mix?

Which factor helps a business to determine its product mix?

The product mix that a business decides to offer customers help to project which factor about the business?

Which is an example of a company using brand extension?

To appeal to a target market with slightly different needs, a business added a group of related items to its product mix. What is this group of items?

Due to lackluster sales, the Elba Corporation has decided to eliminate several of its product lines. Elba’s executives hope that by focusing on fewer product lines, they will see more profit. The Elba Corporation should plan to adjust which aspect of its product mix?

One way for a business to expand its product mix is by performing which action?