Text message advertising is the most likely to be successful when the ads go through which action?
Sent anonymously
Delivered to the cell phone numbers of people interested in the product
Randomly sent to a mass audience of cell phone subscribers
Made lengthy in nature
Repeated exposure to the largest, most diverse population of people is a benefit of which advertising?
Out-of-home
Newspaper
Directory
Radio
Radio commercials are a form of advertising that is transmitted through which medium?
Print
Broadcast
Web-based
Newspapers and magazines are categorized as which medium?
Time
Publications
Direct
Which broadcast media is growing at the fastest rate in terms of its use as an advertising medium?
Direct mail
Transit
Television
