What are the primary elements that businesses should include in a comprehensive promotional plan?
Media placement specifications and costs
Sales quotas and advertisement run dates
Product pricing policies and industry analysis
Competitor analysis and international advertising objectives
When identifying which promotional approaches to use, a business should perform which action?
Try to use every approach possible
Select a target market
Copy what the competition is doing
Choose those that match its image
Which is an example of a measurable objective that a business might include in its promotional plan?
Distribute 500 flyers by March 1
Design a new flyer
Tell people about the business
Run an ad in several newspapers
When beginning to develop a promotional plan, it is important for a business to perform which action?
Compile a list of activities
Decide on its promotional strategy
Become an active networker
Define its promotional goals
