Kathleen Keller
Test por , creado hace más de 1 año

This is a practice test for objective 5 pricing unit.

757
0
0
Kathleen Keller
Creado por Kathleen Keller hace más de 7 años
Cerrar

Objective 5 Practice Test

Pregunta 1 de 20

1

The owner of Wally’s Computers determined the costs of products to be $5000 per month, and sales and operating costs are $1000 per month. In order to cover costs, he or she has determined they will need to sell 12 computers at $500 each ($6000 total sales). This is an example of which cost determinant of price?

Selecciona una de las siguientes respuestas posibles:

  • Break-even

  • Keystones

  • Markdown

  • Markup

Explicación

Pregunta 2 de 20

1

A local clothing store has chosen to price products so that the revenues will be as high as possible. This is an example of which type of pricing objective for a company?

Selecciona una de las siguientes respuestas posibles:

  • Differentiated

  • Profit-oriented

  • Sales-oriented

  • Status-quo

Explicación

Pregunta 3 de 20

1

The Pet Superstore receives dog food from a manufacturer for $10 per bag. The price it charges customers is $20 per bag. This is an example of which cost determinant of price?

Selecciona una de las siguientes respuestas posibles:

  • Break-even

  • Keystones

  • Markdown

  • Markup

Explicación

Pregunta 4 de 20

1

After raising the price of its 32 oz bottle of water by fifteen percent, managers for Vitamin Water noticed sales decreased by twenty percent. This is an example of which

Selecciona una de las siguientes respuestas posibles:

  • Demand

  • Elasticity of demand

  • Elasticity of supply

  • Supply

Explicación

Pregunta 5 de 20

1

A local branch of a chain sandwich franchise closed its business. A locally owned sandwich store decided to increase its prices by ten percent. This is an example of which determinant of price?

Selecciona una de las siguientes respuestas posibles:

  • Competition

  • Distribution strategies

  • Impact of the Internet on sales strategies

  • Stage in the product life cycle

Explicación

Pregunta 6 de 20

1

City Convenience Store has a cost of $1.25 per sandwich. The owner adds an additional 60% to cover costs, bringing the total retail price to $2. This is an example of which cost determinant of price?

Selecciona una de las siguientes respuestas posibles:

  • Break-even

  • Keystones

  • Markdown

  • Markup

Explicación

Pregunta 7 de 20

1

Krispy Kreme Donuts rapidly expanded its number of business locations in the late 1990s. The company set its prices in the new markets with the goal of increasing the percentage of the market it served. This is an example of which type of pricing objective for a company?

Selecciona una de las siguientes respuestas posibles:

  • Differentiated

  • Profit-oriented

  • Sales-oriented

  • Status-quo

Explicación

Pregunta 8 de 20

1

The owner of the Biltmore Bakery has determined he or she should raise the price of muffins because the product sells out before noon every day. This is an example of which factor affecting economic demand and the prices for a product in the marketplace?

Selecciona una de las siguientes respuestas posibles:

  • Demand

  • Elasticity of demand

  • Elasticity of supply

  • Supply

Explicación

Pregunta 9 de 20

1

Pharmaceutical companies always price a new drug high when it first enters the market to pay for research and development costs. This is an example of which determinant of price?

Selecciona una de las siguientes respuestas posibles:

  • Competition

  • Distribution strategies

  • Impact of the Internet on sales strategies

  • Stage in the product life cycle

Explicación

Pregunta 10 de 20

1

After the major holiday season ends in late December, most retailers will lower prices in an attempt to sell the maximum amount of products no longer sought by consumers. This is an example of which type of pricing objective for a company?

Selecciona una de las siguientes respuestas posibles:

  • Differentiated

  • Profit-oriented

  • Sales-oriented

  • Status-quo

Explicación

Pregunta 11 de 20

1

When Apple introduced the iPhone, customers waited in line for days for the chance to purchase one of the innovative products regardless of price. This is an example of which factor affecting economic demand and the prices for a product in the marketplace?

Selecciona una de las siguientes respuestas posibles:

  • Demand

  • Elasticity of demand

  • Elasticity of supply

  • Supply

Explicación

Pregunta 12 de 20

1

Heating contractors offer customers twenty percent off their bill if they schedule the work to be done during July. This is an example of which type of pricing adjustment?

Selecciona una de las siguientes respuestas posibles:

  • Rebates

  • Discounts

  • Allowances

  • Mark-downs

Explicación

Pregunta 13 de 20

1

Overstock.com charges customers $2.95 shipping per item, regardless of the destination. This is an example of which pricing tactic?

Selecciona una de las siguientes respuestas posibles:

  • Geographical pricing

  • Price adjustments

  • Product line pricing

  • Unique or other pricing tactics

Explicación

Pregunta 14 de 20

1

Lowes Home Improvement offers its customers a voucher to cover the cost of installation of a room of carpet. After installation, the customer must mail the voucher to the home office with a copy of the sales receipt. This is an example of which type of pricing adjustment?

Selecciona una de las siguientes respuestas posibles:

  • Allowances

  • Discounts

  • Rebates

  • Value-based

Explicación

Pregunta 15 de 20

1

The owner of the Raleigh Steakhouse will frequently visit other steakhouses to determine if prices are too high or too low and, if so, adjust prices to be somewhere in the middle. This is an example of which type of pricing objective for a company?

Selecciona una de las siguientes respuestas posibles:

  • Penetration

  • Skimming

  • Standard

  • Status-quo

Explicación

Pregunta 16 de 20

1

Creative Music is a new online music store. The owners have decided to charge ten cents less per song than iTunes and Yahoo Music in order to gain market share. This is an example of which type of pricing strategy?

Selecciona una de las siguientes respuestas posibles:

  • Penetration

  • Skimming

  • Standard

  • Status-quo

Explicación

Pregunta 17 de 20

1

John went into a local jewelry store and purchased a new watch. Later that day, he ran into a friend that had just purchased the same watch at the same store but paid $25 less. This is an example of which legal or ethical issue in regard to pricing?

Selecciona una de las siguientes respuestas posibles:

  • Predatory pricing

  • Price discrimination

  • Price fixing

  • Unfair trade practices

Explicación

Pregunta 18 de 20

1

Dollar General Stores offer every item in stock in one-dollar increments. For example, a notebook is $1, toothpaste is $2, etc. This is an example of which pricing tactic?

Selecciona una de las siguientes respuestas posibles:

  • Geographical pricing

  • Price adjustments

  • Product line pricing

  • Unique or other pricing tactics

Explicación

Pregunta 19 de 20

1

Preston Hardware offers industrial customers five percent off their bill if they pay within ten days. This is an example of which type of pricing adjustment?

Selecciona una de las siguientes respuestas posibles:

  • Allowances

  • Discounts

  • Rebates

  • Value-based

Explicación

Pregunta 20 de 20

1

Blockbuster Video not only rents, but also sells DVDs. Usually a customer can purchase one DVD for $14.99 or three DVDs for $30. This is an example of which pricing tactic?

Selecciona una de las siguientes respuestas posibles:

  • Geographical pricing

  • Price adjustments

  • Product line pricing

  • Unique or other pricing tactics

Explicación