The approach
Much of the success in Thailand is attributed directly to Mechai Viravaidya, a former government economist and public relations genius who launched the PDA
The trademark of the campaign was condoms and the idea was to increase contraceptive use in Thailand to lower population increase and the spread of AIDS.
The Thai government made a wide range of contraceptives available to the public
Thailand was amongst the first countries to use the intravenous contraceptive DMPA and still remains one of its largest users
The contraceptive services were extended to even remote rural areas as a huge population live in the countryside.
Non scalpel vasectomies are available at festivals and other events and the PDA offers free vasectomies on the Kings Birthday.
Special bars and pubs even offer condoms after the meal rather than mints
Sterilisation has now become the most widely used form of contraceptive in the country.

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Thailand population control case study