13549583
Description
Flashcards by sofia Larrain, updated more than 1 year ago
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Created by sofia Larrain
over 6 years ago
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| Question | Answer |
| Marketing Unit 3 | Business |
| Marketing, competition and the costumer | Unit 3 |
| Typical marketing structure (Foto) |
Answer Text
Image:
Carga móvil (image/jpeg)
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| More people means more sections which are they? | -the sales department: responsible sales. Separate sections each region were product distributed. -exported them by Export department. |
| More people means more sections which are they? | The market research department: finding customers. Market changed + impact of competitors Development -products -pricing levels -sale strategies -promotion strategies. |
| How can businesses respond to changing spending patterns and increased competition? | Action maintain market share when ever there is growth amongst its competitors. harming warnings in the TV. convince that product has been corrected. improving or maintaining the image is a crucial factor. |
| Mass marketing ADV what are they? | -the sales to these markets are very large. -benefit from economies of scale - risks can be spread, often have several different variations of products mass market, one product fails other product may still sell well. |
| Mass marketing DIS | Niche markets small therefore limited number sales, only small businesses can operate in these markets. |
| Mass marketing DIS | Businesses in a niche market specialise in just one product. If product is no longer in demand business will fail. |
| Market segment what is it? | Identifiable sub-group of a whole market in which consumers have similar characteristics or preferences. |
| Segmenting a market can help a business to: | -make marketing expenditure cost effective meets needs of customers. -enjoy higher sales+ profits for business, because of cost-effective marketing. -identify market segment which not having needs fully met. Opportunities increase sales. |
| Ways of segmenting a market? | -By socio-economic group: people’s jobs how much they are paid. -by age: the products bought by people in different age groups not be the same. -by region/location: different regions of a country people might buy different products |
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