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Description
Flashcards by lilo.parra, updated more than 1 year ago
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Created by lilo.parra
over 9 years ago
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| Question | Answer |
| The New Rules of Managing Innovation | Diana Echavarría Castaño Maria Liliana Parra Osorno Hamilton Ramírez Mejía |
| Trend No.1: Silos are FINALLY falling (but not in the way you may think) | Close your eyes and dream with us..... |
| What if all departments got together for a day and were capable of birthing an idea? | What some companies call departments and partners are too often emblems of inefficiency. |
| To some of you this dream might sound more like a nightmare! | To ensure that silos are not an issue, some companies are even putting these teams in another building and saying: |
| "you have one year to change our world—go!" | Trend No.2: Outside-in innovation |
| "You can't read the label when you are sitting inside the jar." | The way you think about new ideas is distorted by your own expertise and the corporate container you find yourself working within. |
| One solution? Consider open innovation. | Create a culture of learners instead of knowers. |
| Intelligence is learning from your mistakes. Wisdom is learning from the mistakes of others. | Trend No.3: Social Media as an Innovation Tool |
| Social media's rise as an effective innovation tool. Innovation is about insights, ideas, and communication. | Online communities are often a perfect place to find and test insights. |
| The emergence of social-media tracking tools give researchers and marketers. | If you are a left brained innovator, life is good! |
| If you are not taking advantage of social media, you are missing an opportunity to create and launch better ideas faster. | Trend No.4: War Games |
| "What if I am missing something that is going to put me out of bussines?" | SWOT (Strenghts, Weaknesses, Opportunities, Threats) Analysis. |
| We call this Innovation War Games and it is exactly what more and more CEOs are secretly doing today. | In order for your organization to capitalize on these trends will require you..... |
| Your job as a manager will be to serve as a catalyst and coach, keeping everyone focused on the end goal. |
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