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| Question | Answer |
| MASS MEDIA. | MASS MEDIA. |
| MEDIA | A medium of communication designed to enable a group to communicate information and ideas to an audience |
| MASS MEDIA | Media that can reach a large amount of people, these use modern technology |
| TYPES OF MEDIA | Old media; Traditional. Examples include newspapers and radio. This type can only reach a limited amount of people New Media; Modern. Examples include the internet, mobile phones and IPod. |
| CHANGES IN TECHNOLOGY IN THE PAST 30 YEARS | Digitalisation; Using computers to send information to screen based devices such as mobile phones, digital TV's and computers. Interactivity; Consumers have an opportunity to engage or interact with the media. For example the can press the 'red button' to explore their own interests and vote on reality shows via mobile phones |
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