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A Level Media Studies Key Theories Component One Advertising & Marketing

Description

All the key theories that you're required to know for the A level Media Studies Component 1 exam on advertising and marketing.

Flashcards by Jasmine Ashwell, updated more than 1 year ago

	Created by Jasmine Ashwell about 6 years ago

Resource summary

Question	Answer
Barthes' Theory of Semiotics	according to Roland Barthes, semiotics is the idea that texts communicate their meanings

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