Created by Cornelia C
about 6 years ago
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Question | Answer |
Define social cognition | Applying cognitive approach to the study of social behaviour. Attempting to understand the way we extract, process, and use information about other people. Examines person perception, processing/storing social information, and production of responses to social cues. |
Describe the cognitive miser metaphor | We are motivated to preserve our attentional resources by using strategies and mental shortcuts. We have to be especially miserly when: 1) There is an overload of information. 2) We have low attentional resources available (ex: dividing attention between tasks, being tired, being drunk, etc). |
Describe the dual process model of person perception | Two modes of person perception: 1) Individuation: person perception based on individual characteristics. Treating other people as individuals with their own unique set of qualities. 2) Categorisation: person perception based on group membership. Inferring information about other people based on the categories to which they belong. |
Define stereotypes | Information we associate with members of social categories. We notice a trait which marks a well known type and fill in the rest of the picture by means of the stereotypes we carry about in our heads, regardless of the actual variation among members of that group. 1) Information associated with members of social categories 2) Shared group belief 3) Save cognitive energy 4) Aid understanding 5) Knowledge not equated with opinion |
Define prejudice | A hostile or negative attitude towards a distinguishable group based on generalisations derived from faulty or incomplete information. 1) Opinions associated with members of social categories 2) Belief that stereotypes are accurate representations of group members 3) Often lead to discrimination |
Positive consequences of stereotypes | 1) Shared group knowledge; gives us insight into what other people are thinking 2) Aids to explanation: stereotypes should form to help the perceiver make sense of a situation 3) Energy-saving devices: should form to reduce effort for the perceiver. A new representation for each individual is unnecessary. |
Negative consequences of stereotypes | 1) We all have similar access to knowledge of stereotype content. Relationship between prejudice contenting stereotypes. 2) High prejudiced individual’s beliefs and opinions overlap with stereotypes. They believe the stereotype to be accurate. |
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