1925128
Description
Flashcards by Heather Larkin, updated more than 1 year ago
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Created by Heather Larkin
over 9 years ago
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| Question | Answer |
| For film makers it is vital to make their film known. Especially when that product has a limited shelf life. The most important thing for a film is that it is popular as of its release date, to ensure the film does not suddenly 'disappear' from the media and companies lose out on investments. | Lots of blockbuster movies already have an audience if it is a sequel to a previous successful film, for example, Iron Man 2 people will go to see it having enjoyed the previous film. |
| Audiences can also be generated from a different media source. For example, the film '50 Shades of Grey' is based on a novel by E.L James | Generally people buy a cinema ticket as a one-off purchase, based on the marketing that they have seen for the film. They may be 'loyal' to the film for a while by purchasing the DVD, a soundtrack and potentially merchandise, but usually this is a short loyalty. |
| Stars of films may contribute to film marketing, especially if they are associated with a specific genre of film. Audiences who like action films may want to see a movie starring, Jason Statham, because they know that they are going to get a specific sort of action film. | Shelf-Life is where films have a limited distribution window. They can be shown in cinemas for up to 6 months, or only a week based on its popularity. The marketing has to happen at absolutely the right time to get audiences into cinemas, and keep them coming. |
| Film distributors may start marketing a film many months before it's release date to create a sense of anticipation from the audience for the release. This can be done using teaser trailers, posters etc, which ends once the film has been released, so films can only be marketed effectively before their release. | Word-of-mouth can play towards a film's success or failure. In modern connected society via social networking, people can use various sights to post reviews of films, the second after they have seen it, their reactions are read by many people and can influence others. |
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