20599173
Description
Flashcards by Ashley Rice, updated more than 1 year ago
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Created by Ashley Rice
almost 5 years ago
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| Question | Answer |
| Cognitive Dissonance Theory | Going through a painful or difficult process to get into a group, makes you want to believe that the group is important and worth the pain you went through to get in. |
| Scarcity & Exclusivity | It makes you think that you will be missing out on something if there is a chance that you won't get in. |
| Example: Fraternities | My brother told me about some of the hazing he went through to get into his fraternity. I asked him why he went through that and he said, "It made us all feel like we were a part of something. Going through that brings you closer together." |
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