20607101
Description
Flashcards by Kevin Cortez, updated more than 1 year ago
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Created by Kevin Cortez
over 4 years ago
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| Question | Answer |
| What is a mental model? | A mental model refers to the representation of something that a person has in mind |
| What influences how a mental model is made? | Past experiences and assumptions often influence a mental model. For these reasons, not everyone will have the same mental model. |
| Why is it important to do customer research? | To understand the mental models of your audience. |
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