Different Stages of the planning process

Question	Answer
1. Corporate Objectives/business mission	SMART Objectives Mission Statement
2. Marketing Audit	Cover all main aspects of the marketing activity Investigation of the organisations macro and micro environments Cover the organisation, systems and functions Carried out by a seperate auditing function to avoid bias Information should be obtained from customers and suppliers
3. Setting business and marketing objectives	Sub objectives of the corporate ones More tactically based in terms of their description
4. Marketing Strategies	Mini plan outlines allowing the implementers to see what the focus and direction will be
5. Marketing Tactics	"How are we going to get there" part of the plan Needs to be very precise- step by step guides to all tasks within the plan
Implementation	Based on the marketing tactics Should involve consistent monitoring and control
7. Monitoring and Control	1. Set specific performance standards 2. Identify responsibility 3. Evaluate performance against standards 4. Take corrective action by communicating, advising, reassessing and altering

Resource summary

	Created by james.bowditch about 11 years ago