DEFINITIONS: 1.1

Question	Answer
FUNDRAISING CYCLE	A multi-step process that begins with an awareness of what donors seek in their gift-giving and ends with developing a relationship of repeated giving.
SOURCES OF SUPPORT	Philanthropic funds originate in general areas of the economy, referred to as gift sources.
LINKAGE	Connections to your organization and/or its mission. Also, the individuals network.
ABILITY	An assessment of financial capacity, stage in life, liquidity of assets of the gift source. Ability is often mistakenly tied to perceived income.
INTEREST	Concern, excitement, motivation, and engagement a donor or prospect has in your organization's mission. Interest follows information and precedes involvement.

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	Created by Helena Banks about 4 years ago

	Copied by Helena Banks about 4 years ago

	Copied by Helena Banks about 4 years ago