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| Question | Answer |
| State 3 factors that effect quality of information | Up-to-Date Complete Accurate |
| Why does data have to be up-to-date? | E.g. If someone dies they wouldn't still want to receive letters. Data should be stamped to be useful |
| Why does data have to be complete? | E.g. If someone forgets to add the postcode to a parcel then the parcel is delayed. All information is needed |
| Why does data have to be accurate? | E.g. If a company has the wrong address then the customer won't receive their items. Information must be error free |
| Why is complete beneficial to an organisation? | 1. Complete information aids decision making. 2. Able to target resources to gain a competitive advantage. |
| Why is up-to-date beneficial to an organisation? | Easier to monitor progress of the company and look at how many staff are hitting targets |
| Why is accurate beneficial to organisations? | Easier to monitor progress of the company |
| State the cost, time and human resources for data collection | Cost - consumables (ink and paper) Time - Marketers travel to interview people Human resources - staff will need training for interview techniques |
| State the cost, time and human resources for data entry | Cost - expensive hardware Time - entering data through keyboard Human resources - cost of training staff |
| State the cost, time and human resources for processing | Cost - data to be analysed Time - batch processing data takes time Human resources - staff will need training |
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