84 - People Want What is Familiar When They're Sad or Scared

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Flashcards on 84 - People Want What is Familiar When They're Sad or Scared, created by Jessica Rape on 25/10/2020.
Jessica Rape
Flashcards by Jessica Rape, updated more than 1 year ago
Jessica Rape
Created by Jessica Rape about 4 years ago
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Resource summary

Question Answer
People are more likely to choose _________ when they are sad and scared. Something familiar to them
People are more likely to go with ________ when they are happy and less sensitive to what is familiar A new/different brand
The desire for familiarity is related to ______ The fear of loss
It is incredibly _____ to change someone's mood Easy
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