2796921
Description
Flashcards by Ronak Sharma, updated more than 1 year ago
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Created by Ronak Sharma
over 9 years ago
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| Question | Answer |
| Strategize | To create a plan-of-action to achieve a certain goal |
| Personalization | Alteration of a piece of content to fit a specific individual |
| Conversation | An exchange of words or ideas between two or more individuals |
| Impression | A single view of a piece of content on the internet; a set of eyeballs that saw something |
| Share-of-Voice | The percentage of people that a company owns for a specific topic or niche |
| Brand Equity | The value of a brand based on the public's perception of it |
| Perception | A person's personal opinion of something based on their own context |
| Positioning | The angle used for a specific piece of content |
| Engagement | Activity between a group of people around a company, concept, or each other |
| Listening | The act of consuming content or messages from others |
| Utilize | To use something....somehow |
| Effectiveness | A quality describing whether something or someone was able to complete a certain task or goal...or not |
| Efficiency | A quality describing whether something or someone was able to complete a certain task or goal based on the amount of effort the person planned to use. |
| Organic | The quality of something achieved without financial support or paid online efforts (meaning you got it without spending any cash money) |
| ROI | "Return on investment": How much you got for how much effort or money you put in |
| Campaign | A bundle of actions that work together to achieve a certain goal |
| Synergy | The combination of two actions or ideas in one effort (more scientifically known as the red + blue = purple effect) |
| Evaluate | To reflect on a certain action, hopefully using numbers, to decide if the action was effective or not |
| Awareness | A "measurement" of the public's knowledge of something—like a company, campaign, or person |
| Branding | The act of associating a certain feeling, image, or idea with a company. |
| Buzz | The amount of chatter around a certain idea, company, etc. This can be in the form of social content or even in normal, everyday conversation. |
| Viral | The quality of content items that are naturally shared from person to person in rapid succession ('cause they just can't help themselves!) |
| Empower | To inspire a person or group of people to do something on their own |
| Optimize | To improve an object's ability to complete something, so that object can complete that action either harder, better, faster, or stronger |
| Streamline | To improve a series of processes so it takes less time or effort to complete the desired task |
| Messaging | The central concept or idea that a marketer wants a person to understand when consuming a piece of content |
| Alignment | The shared goals and coordinated efforts of two parties to make something happen (think Marketing) |
| Transparent | Open about one's intentions and inner-workings, as well as open to feedback and able to admit mistakes |
| Authentic | True to one's nature instead of putting on a front or putting up a facade |
| Influencer | A person who is capable of convincing a group of people to think a particular way or perform particular actions. |
| 360 Degree Experience | the successful integration of online, offline, and social elements that involve the consumer in immersive brand interaction. |
| SMO (Social Media Optimization) | The use of all online social venues and communities to boost awareness - and interactivity - of a brand. |
| Neuromorphic | "humanistic computation". Apparently “the first big tech buzzword of 2014” according to the Washington Post. Read here to learn more. |
| Blurring the Lines between Physical and Digital | making your online and offline retail presence seamless and dependent on one another. |
| Omni-Channel Retailing | Consumer experience that combines the tangible reality of brick and mortar stores with the informative convenience of online shopping. |
| Retail Biometrics | Scanning technology that measures the effectiveness appeal of products and communication campaigns to all different demographics. |
| Experience Manager | the newly rebranded name of Adobe CQ5, now known as AEM. |
| nth screen | designation of the ability to connect and display content through multiple screens |
| Customer-centricity | Synonymous with customer satisfaction, a term used to measure how products and services supplied by a company meet or surpass customer expectation |
| Programmatic Marketing/advertising | Marketing campaigns that are automatically triggered by any type of event and deployed according to a set of rules applied by software and algorithms |
| Media Agnostic | ?? |
| Click Fraud | A type of fraud that occurs in pay per click online advertising when a person, automated script or computer program imitates a legitimate user for the purpose of generating a charge per click without having actual interest in ad’s link. |
| Brand Storytelling | ? |
| News Jacking | ? |
| Viewability | ? |
| Native Advertising | An online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience |
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