Unit 9 - Module 75: Conformity and Obedience

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Grade 12 Psychology (Unit Nine - Social Psychology) Flashcards on Unit 9 - Module 75: Conformity and Obedience, created by Greg MacPherson on 13/08/2021.
Greg MacPherson
Flashcards by Greg MacPherson, updated more than 1 year ago
Greg MacPherson
Created by Greg MacPherson over 3 years ago
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Unit Nine - Module 75 Conformity and Obedience Conformity and Obedience
social influence The process by which social groups and individuals exert pressure on an individual, either deliberately or unintentionally.
social norms Understood rules for accepted and expected behaviour.
conformity Adjusting our behaviour and/or thinking to coincide with a group standard.
normative social influence Influence resulting from a person's desire to gain approval or avoid disapproval.
informational social influence Influence resulting from one's willingness to accept others' opinions about reality.
social contagion The spread of behaviours, attitudes, and emotions through crowds and other types of group gatherings.
chameleon effect A type of social contagion where there is an unknowing mimic of other people's behaviours, including postures, mannerisms, facial expressions.
emotional contagion A type of social contagion involving the spontaneous spread of emotions and related behaviours. Such emotional convergence can happen from one person to another, or in a larger group.
social role The expectations for people who occupy a given social position.
obedience The changing of one's behaviour at the direct order of an authority figure.
Solomon Asch Polish-American psychologist known for his work on conformity. The Asch study demonstrated that people are loathe to contradict the opinions of a group.
Philip Zimbardo Stanford psychologist who conducted the infamous Stanford Prison Experiment that demonstrated to power of social roles. Students role-playing prisoners and guards acted in surprisingly negative and hostile ways.
Stanley Milgram Yale psychologist conducted the famous experiment on obedience where participants shocked other confederate participants for each incorrect answer. They were willing to increase voltage when told by an authority figure.
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