Purpose Alignment Model (PAM)

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IIBA Business Analysis Agile Business Analysis (Agile BA Techniques - Product Management/Refinement) Flashcards on Purpose Alignment Model (PAM), created by Charlotte P on 14/10/2021.
Charlotte P
Flashcards by Charlotte P, updated more than 1 year ago
Charlotte P
Created by Charlotte P about 3 years ago
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Question Answer
What is the purpose of a Purpose Alignment Model? (PAM) It is used to assess ideas in the context of customer & business value. PAM aids in making prioritisation decisions & focuses investment on those features that offer the greatest value to the organisation.
At what Horizons is PAM used? Iterative Horizon (IH) & Delivery Horizon (DH)
The Purpose Alignment Model provides a ____-___________ assessment of features, processes, products & capabilities. two-dimensional
1st Dimension of PAM shows _____ 2nd Dimension of PAM shows _____ 1. Market Differentiator 2. Mission Critical
Although PAM was first created for for-profit organisations, the technique is often used by ______________or ___-_______. 1. governments 2. non-profits
PAM shows: D_________ P_________ P_________ W_________?
Differentiating = Features, products or services that are critical to functioning and help to differentiate in the market. Difficult for competitors to match.
Partner = Not mission critical but provide value to customer. Company doesn’t need these to survive however. Sometimes left for a partner to perform.
Parity = Mission critical but not differentiating e.g. HR, Payroll, Accounting etc.
Who Cares? = Neither differentiating nor mission critical. Can be removed and resources allocated elsewhere.
STRENGTHS of Purpose Alignment Model? - Simple technique that is quickly learnt - Easy to use in a collaborative environment - Can be applied at any horizon - Analysis completed in a short amount of time
WEAKNESSES of PAM? - Assumes positive intent in business strategy - Crucial to have the right stakeholders participating in creation - Simplicity of technique may overlook nuances
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