3817165
Description
Flashcards by quick.silver689, updated more than 1 year ago
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Created by quick.silver689
about 9 years ago
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| Question | Answer |
| What benefits are considered to be consumer value? | Quality, price, convenience, delivery, and both before and after sale services |
| What are the 4 P's of the marketing mix? | Product, price, place, promation |
| A specified group of existing/potential consumers that marketers direct their efforts toward is called a _____________ | Target Market |
| What are the 3 steps in the marketing process? | 1. Identifying consumers needs 2. Managing the marketing mix to meet these needs 3. Realizing profits |
| Organizations creating long-term links with their customers, employees and other partners to increase loyalty and customer relations is called _____________ | Relationship marketing |
| What is the purpose of Partnership marketing? | To create associations between brands that will result in incremental business for both brands that could not have been achieved seperatly |
| What factors contribute to a businesses long-term stability? | Financial results Social performance Impact on the environment |
| What is the purpose of the Canadian Association? | To encourage high marketing standards that are honest, truthful |
| What is real-time marketing? | When brands make themselves relevant online during events to newsworthy occurrences by creating or joining conversations as they occur. |
| What is metrics? | numeric data that is collected and grouped to track performance |
| Hows is metrics usually presented? | Through dashboards and spreadsheets. |
| What is a Dashboard? | Visual data using graphs, charts, and numbers so that data is easy to use and understand. |
| What is Analytics? | The process of taking metric data and applying smart thinking and technology the gain actionable insight that can help make better business positions. |
| What dis Greenwashing | When a company portrays it'self to be environmentally conscious when it is not. |
| When marketers create opportunities to directly interact with a business it is called ______________ | Experiential Marketing |
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