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Description
Flashcards by Ronan Kavanagh, updated 3 months ago
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Created by Ronan Kavanagh
3 months ago
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| Question | Answer |
| Web Metrics + 1 Example (3) | 1. Collection and measurement of any web data 2. Used to assess and monitor web information seeking and activity 3. Page views, page transitions, session times, clickthrough rate etc. |
| Web Analytics + Goal of it (2) | 1. Analysis of web data to assess user/customer behavior 2. Goal: Which aspects of website achieve the business objectives |
| Big Data (2) | 1. Large data sets w/ high VOLUME 2. Requires computational analysis to find meaning in the data |
| Digitisation + Example (2) | 1. The increasing number of activity conducted through Internet or digital technology 2. Online banking, online govt. services, online shopping etc. |
| What are two consequences of digitisation?(2) | 1. Greater volume and variety of data being produced / stored 2. Social transition to involvement and reliance on technology more in everyday life 3. Philosophical shift to measuring life processes quantitatively (datafication) |
| Datafication (1) | 1. Necessary process of converting life processes into quantifiable data for computer processing |
| How is datafication helpful in web analytics? (2) | 1. Means to access, understand and monitor behavior of people 2. Can turn life processes into quantifiable data computers can process |
| According to We Are Social in 2023, what percentage of people worldwide use mobile phones? (1) | 1. 68% |
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