4190546
Description
Flashcards by Ruby Raguindin, updated more than 1 year ago
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Created by Ruby Raguindin
almost 9 years ago
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| Question | Answer |
| Define public opinion. | The sum of individual opinions on an issue that affects them. |
| What primarily determines public opinion? | Self interest. Can be triggered by: Events, words, etc. |
| True or false? Self interest is easily changed once formed. | True. |
| What kind of research can be used to measure public opinion? What are two examples? | Quantitative research: - Advocacy survey research (not good though). - Bench marking - Omnibus & panel/pool surveys. |
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