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| Question | Answer |
| Advertising model | Focus is on obtaining revenue from adverts and sponsors. Revenue comes from advertising |
| Aims | Overall goals, that a business wants to achieve in order to succeed |
| Brand Dimension | These are the components that make the brand distinctive and give it an identity |
| Branding | To make a particular item or service instantly recognisable and memorable |
| Business model | Is the way in which a business makes money and adds value |
| Business 2 Business | Is selling to another business |
| Business 2 Consumer | Is business selling to individuals or households |
| Capital and Consumer market | These are the machines and tools used by industry during production |
| Competitive advantage | The advantage gained by offering more superior goods or services than competitors |
| Consumbles | Goods that are replaced regularly, such as soap or toothpaste |
| Consumer | A private individual who buys and uses goods and services |
| Corporate Objective | The actions necessary to achieve the aims set by the business |
| Customers | Are people who purchases for themselves or for others |
| Market | Is any place, where buyers and sellers meet to trade products |
| Market share | Is the percentage of the total sales of a product accounted for by one company |
| Marketing | The management process through which goods and services move from concept to the customer |
| Marketing model | Focus is on meeting customer needs and building customer relationships. Revenue comes from sales to loyal customers |
| Marketing plan | The document which sets out the marketing activities necessary to achieve the business aims |
| Market-Orientated business | A business that identify the needs and wants of their prospective customer and the make their product to meet these |
| Mass market | Is the largest market possible for a product |
| Niche market | Is a small market that meets specific customer needs |
| Product-Orientated business | A business that focus on their areas of expertise to produce innovative items |
| Sales model | Focus is on selling goods. Revenue comes from sales |
| SMART | Specific Measurable Achievable Realistic Time-Related |
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