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Description
Flashcards by Sam Naidoo, updated more than 1 year ago
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Created by Sam Naidoo
over 8 years ago
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| Question | Answer |
| Oligopoly | a market that is dominated by a small number of companies |
| Cross-media convergence | a company that owns different types of media |
| Conglomerate | a large parent company that owns a range of small subsidiary companies |
| Subsidiary | a smaller company owned by a conglomerate |
| Synergy | when 2 or more elements of a conglomerate work together to promote a brand |
| Ancillary revenue | revenue made from merchandise and DVD sales |
| Above the line marketing | marketing technique that is generalised, not particularly a group of people |
| Below the line marketing | marketing technique which has a much narrower reach, niche group of people |
| Circulation | Number of products sold, normally per month |
| Guerilla Marketing | a low cost, high energy marketing technique which is designed to grab audiences attention straight away in an unconventional way |
| Horizontal Integration | when an institution buys out or takes over another similar company |
| Instant Gratification | refers to a need people have to be pleased/entertained as quickly as possible |
| Monopoly | where one company dominates over the market and controls the industry |
| Motion Capture | technology that captures the movements and facial expressions of actors, to turn them into animated or digital characters |
| Proliferation | a large increase in the amount of something |
| Simultaneous Global Release | when a film is released in multiple countries on the same date |
| Synergetic Partnerships | when a company works with another company in a way which benefits both of them |
| Vertical Integration | when a company can fulfil more than one stage of the production process themselves |
| Vortex of Publicity | surrounding the audience with marketing that 'sucks them in' |
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