Question | Answer |
Howard Giles' Capital Punishment experiment | -People may be more persuaded by a regionally accented speaker but the students who heard the RP speaker rated their intelligence and authoritativeness. |
Labov's Martha's Vineyard study | Local people changed their accent as they were unhappy about the annual invasion of tourists from the mainland. The fishermen represented the island's traditional values so other islanders who admired these copied their speech. |
Peter Trudgill's Norwich study (1974) | He studied 5 kinds of data-casual, reading passages, reading word lists, reading word pairs and careful speech. He asked whether they used non standard forms. Concluded: lower class drops 'g' at the end of verbs. Men are more likely to use non standard forms (covert prestige) women more standard (overt). |
Labov's New York Department Store Study | He studied different floors on department stores and how often the final 'r' sound was sounded in words such as beer. Concluded: varied with level of formality and social class. |
Jenny Cheshire's Reading study | Focuses on Grammar & peer group norms: asked about attitudes to crime, weapons etc. Conversation with teenagers at playgrounds were recorded. Conclusion: 'Tougher' kids used fewer standard forms. It was possible to define sub groups through their use of non standard features. |
Paul Kerswill's Milton Keynes study (2000) | Examined groups of children by age and compared their accents with their parents who are from different locations as MK is a new town created in 1969. Conclusion: MK is seeing a new accent created by its youth, many features are considered Estuary. Older children had their own accent and this could be linked to peer group belonging. |
Paul Kerswill's Dialect Levelling study | Dialect levelling is when local variations of speech lose their regional features to urban or mainstream dialect. Means speech forms of different parts of the country are becoming more similar. |
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