6066694
Description
Flashcards by Cath Warriner, updated more than 1 year ago
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Created by Cath Warriner
over 8 years ago
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| Question | Answer |
| What is the commercialisation of sport? | It is when the media and sponsors are gaining greater power than the sports governing bodies. Their profit making is being put before the health and the interests of the athletes. |
| What is sports media? | Sports media is the various forms of mass communication which informs people about sport. |
| What are the different types of media coverage? | Television Radio Magazines / books / newspapers Internet / phone apps DVD's |
| In what formats is sport seen on television? | Live coverage - Ford Super Sunday Edited highlight shows - Match of the day Documentaries - 'Inside Sport' Quiz programmes - Question of Sport Preview programmes - Football Focus Review programmes - Boots n All News programmes - Sky Sports News Instructional DVDS |
| Name the positive effects of having media coverage in sport | Increased coverage of the event Events around the world can be viewed Increased revenue (broadcasting rights) Coverage informs, enlightens and instructs Creates role models - raises aspirations Increased promotion of the event Increased attendance at events |
| Name the negative effects of having media coverage at a sporting event. | Too much intrusion, reporters and cameras everywhere restricting viewing Media pressure - scrutinising athletes performance Edited coverage - see what director wants you to see Can alter the timing of events Limit attendance, easy to stay at home Sports go into decline when coverage is removed |
| Media is big business and is driven by profit. Who do they form close links with? | Advertising companies and sponsorships deals have to be exceptionally strong. |
| When allocating an international event to a country the International Governing body would need to consider several factors. What may these be? | The facilities and infrastructure (venues, stadiums, accommodation, transport) Security (competitors, spectators, officials and dignitaries) Development and promotion (grass roots, talent development - performing pathways, competitions and coaching) |
| What are the advantages of hosting an international event? | Increase tourism, promotion of the country Update facilities, new stadiums and transport links Job creation (building facilities and running them) Profit through sponsorship, media, marketing, merchandise |
| What could be the disadvantages of hosting an international sporting event? | Debt - if costs spiral out of control Terrorism - security threat, police costs, security costs Boycotts / protests - politics can affect attendance figures at major events Specialist facilities may become white elephants 'never used' |
| Sport is used as a political tool. Name two Olympic Games and highlight the political incident. | Berlin 1936 - Propaganda Munich 1972 - Terrorism Montreal 1976 - Financial debt (30 nations refused to send teams) Moscow 1980 - Boycotts |
| What is sponsorship? | Sponsorship is the provision of financial or material assistance by a private enterprise (company) |
| Give examples of the different ranges of sponsorship (what can be sponsored?) | Individuals - paid directly / endorsements Teams - kit / equipment Clubs - ground sponsorship / travel Sports - cups / leagues / competitions Events - London Marathon (Virgin) |
| Name the types of sponsorship an athlete may have. | Equipment Clothing Accessories Transport / travel Training costs / training facilities Entry fees & expenses payments Money - direct payments Scholarships - School & University Food / Nutrition |
| Where can an athlete receive funding from? | Sport UK National Governing bodies Lottery grants Sponsorship deals Fund raising events Donations Parental contributions Occupation (paid job - armed forces) |
| What are the advantages of sponsorship in sport for the athlete? | Allows them to train full time Turn professional Pay for day to day living expenses Pay for clothing and equipment Pay for training / coaches / facilities |
| What are the advantages of sponsorship in sport for the Governing Body? | Funds the running of the events Improves facilities - refurbishments and new builds Raises the profile of the sport / organisation Organise coaching and training schemes |
| What are some of the disadvantages of sports sponsorship? | Sports come to heavily relay on the funding Sponsors have a powerful hold Playing seasons have been changed Timing of events have been changed Minority sports get little or no coverage |
| What are the advantages for the sponsors? | Advertise the name of their product - lead to increased sales, revenue, profile Tax benefits Cheaper than making a TV campaign Reputation improved - linked with local and national athletes |
| What are the disadvantages for the sponsors? | Is the team successful? Have sales increased? Does the public link the sponsor with the sport? Has the publicity been positive? |
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