Effective Marketing

Description

Marketing and the competitive environment
kazoakley
Flashcards by kazoakley, updated more than 1 year ago
kazoakley
Created by kazoakley over 10 years ago
26
2

Resource summary

Question Answer
Marketing Identifying and meeting customer needs
Niche Marketing meeting the needs of a relatively small number of potential customers
Market anyone willing and with the financial ability to buy a product or service
Mass Marketing meeting the needs of a very large number of potential customers
Consumer Marketing creating and delivering products to solve consumer's needs
Business Marketing serving the needs of a business or businesses within one or more industries
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