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| Question | Answer |
| Marketing | Identifying and meeting customer needs |
| Niche Marketing | meeting the needs of a relatively small number of potential customers |
| Market | anyone willing and with the financial ability to buy a product or service |
| Mass Marketing | meeting the needs of a very large number of potential customers |
| Consumer Marketing | creating and delivering products to solve consumer's needs |
| Business Marketing | serving the needs of a business or businesses within one or more industries |
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