We have detected that Javascript is not enabled in your browser. The dynamic nature of our site means that Javascript must be enabled to function properly. Please read our terms and conditions for more information.

Next up

Media Studies Case Studies

Description

Media Studies case studies for an exam of video games and their marketing.

Flashcards by becky_e, updated more than 1 year ago

	Created by becky_e over 10 years ago

111

1

Resource summary

Question	Answer
Image: minecraft-realms-alpha (image/jpg)	company = mojang YouTube videos (4 million in 2012) --> viral hype word of mouth + virally online version of Lego
Image: xbox-halo-4-digital-experience-2000-99141 (image/jpg)	high price TV adverts / cross media xbox only game - exclusivity stereotypically young, male orientated genre of science fiction released on November 2011- 10 yr anniversary
Image: angry-birds-1000w (image/jpg)	merchandise (tshirts - keyrings) viral hype add-ons / in app purchases
Image: GTA-5-Sales (image/jpg)	company = rockstar sides of buses teasers + trailers special edition

Show full summary Hide full summary

Want to create your own Flashcards for free with GoConqr? Learn more.

Similar

3.1 Keywords - Marketing

Mr_Lambert_Hungerhil

Unit 3.1: Marketing

nk_

Market Positioning

Helen Rennie

Coastal Zone Glossary

Clare Magor

Restless Earth Glossary

Clare Magor

Weimar Revision

Tom Mitchell

Biology Revision - Y10 Mock

Tom Mitchell

Hitler and the Nazi Party (1919-23)

Adam Collinge

History of Medicine: Ancient Ideas

James McConnell

Geography Coastal Zones Flashcards

Zakiya Tabassum

Biology- Genes and Variation

Laura Perry