Question | Answer |
What is the interplay between knowledge, perceived efficacy and environmental concern | Knowledge -> concern -> greater percieved efficacy and responsibility to help solve the problem |
one year longitudinal study by milfont | info -> concern -> efficacy Knowledge deficit theory - but this isnt the only thing which predicts/results in action |
Strategies for successful resourse management: Four core psychological motives | Understanding Belonging Trusting Self-enhancing |
Understanding is increased | by providing information |
Belonging is increased | by setting up an identity which incorporates pro-environmental ideals/values/motives |
Trusting | when institutions are able to increase trust then the relationship will be deeper and institutional intentions will be shared by individuals |
Self-enhancing | Offer incentives for each person which incentivise pro-environmental acts |
Psychological distance | Personal, if it is something which will affect you or is important personally to you; time, something which occurs now rather than later; spacial, something that occurs here rather than there; and certainty, something that is certainly going to happen rather than maybe going to happen |
Evan, Milfont, Lawrence (local adaptation) | Considering local adaptation increases willingness to mitigate reducing psych distance enhances willingness to mitigate |
system justification | People have a motivation to defend and justify the status quo "Most policies serve the greater good" "Society is set up so that people usually get what they deserve" |
Experiment considering system justification | a message that restated pro-environmental action as patriotic, to protect and preserve the American way of life, resulted in more pro-environmental intentions and less system justification in Americans |
Moral roots of environmental attitudes | Conservatives increased proenvironmental attitudes when messages were concerned with purity and sanctity of environment, compared to control and harm/care condition. |
Normative Social influence | Social norms: An individual's beliefs about the common and accepted behaviour in a specific situation. Reality and normative beliefs may differ. Formed through social interaction, powerful influence on behaviour, most powerful in novel situations |
Examples of social norms (social validation) | Skypointing/Gawking experiment milgram et al. tip jars vs empty jars seeing others not act latane & Darley |
Latane and Darley experiment | smoke filled room Alone, two other naive participants, 2 non-active confederates Acted on smoke fast when alone, slower/less when with others, and less when the confederates were not acting |
Social norms guide our actions as well as our non-actions | Wait and see game |
Cialdini, Kallgren and Reno | parking lot littering experiment model litters/model doesnt (affects norm salience) environment clean/littery (illustrates descriptive norm "other people do what?" |
Descriptive norms | common behaviour your belief about what other people do move people to act via social information |
injunctive norms | accepted behaviour your beliefs about what other people think you should do "other people value it" Move people to act via social evaluation |
Schultz, Khazian and Zaleski | towel experiment By making the descriptive norm more explicit Generic descriptive norm “Nearly 75% of hotels guests choose to reuse their towels each day” the behaviour increases |
Stern, Dietz and Guagnano (1995) and Cameron (2002) Complex socio-political constraints also influence our decision-making process |
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