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Principles of Marketing Chapter 7: Customer-Driven Marketing Strategy

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Creating Value for Target Customers
Caryn McCarthy
Flowchart by Caryn McCarthy, updated more than 1 year ago
Caryn McCarthy
Created by Caryn McCarthy over 5 years ago
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Resource summary

Flowchart nodes

  •  Market Segmentation
  •  Customer-Driven Marketing Strategy
  • Market  Targeting
  • Differentiation
  •   Positioning  
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