30: The more uncertain people are, the more they defend their ideas

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Flowchart on 30: The more uncertain people are, the more they defend their ideas, created by Kevin Cortez on 21/01/2020.
Kevin Cortez
Flowchart by Kevin Cortez, updated more than 1 year ago
Kevin Cortez
Created by Kevin Cortez over 4 years ago
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  • 30: The more uncertain people are, the more they defend their ideas
  • The feeling you get when you have two ideas that conflict with each other is called cognative dissonance 
  • To get ride of this dissonance, you either change your belief or deny one of the ideas.
  • Some takeaways from this information is that when designing keep in mind who your audience is this will influence what ingrained ideas may need to be changed.
  • Always remember, don't spend a lot of time trying to change someone's ingrained beliefs, instead try to change someone's views by getting them to commit to something small.
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