behaviourists think all is learned
-so phobias and mental disorders are learned through environmental conditioning
application
if humans are conditioned to have a phobia then they can be conditioned to overcome them too
1. systematic desensitisation
2. flooding
token economies
- use the principles of operant conditioning to increase or reduce a target behaviour
-tokens (secondary reinforcer) are given to participant when they display a target behaviour- which they can trade for something they want (primary reinforcer)