14998743
Description
Mind Map by HILDA NEIRA, updated more than 1 year ago
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Created by HILDA NEIRA
about 6 years ago
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The Principles and Context of
the Valuation of Intangibles
- Chapter 1 Intangible Assets and
Principles for Their Valuation
- Alliances involve
acquiring not the
whole company,
but only a portion
of its assets,
capability, or
knowledge, which
will be used in
combination with
the other firm
- this book
allows us to
know the
principles to
apply possible
situations
- this book
allows us to
know the
principles to
apply possible
situations
- Alliances involve
acquiring not the
whole company,
but only a portion
of its assets,
capability, or
knowledge, which
will be used in
combination with
the other firm
- WHEN DO
INTANGIBLE ASSETS
NEED TO BE VALUED?
- depends on the existing combinatorial synergy, the merger
between two companies can be compatible or incompatible
- We find the part of separable assets that can be Separate
from the company whether it is sold, transferred, etc.
- Lawsuits involving intellectual property infringement.
- Tax liability calculations, when this is done with other nations
- The valuation of the knowledge contributions of each partner is a key issue. This
decides the shareholding of the JV partners, the royalty rates and other fees.
- I+D management. Putting a value on prospective future knowledge generated by
I+D investments is key to selecting between competing I+D projects.
- Marketing managers have evolved the notion of brand equity, and researchers have also developed field
measures such as ‘‘unit price premia”and “market share increments”to put a monetary value on brand equity
. But the extent to which these measures correspond to the selling price of brand names is not known since,
unlike patents or copyrights, brand names are only infrequently sold separately from the firm as a whole.
- “We believe that appropriate valuation and compensation for the use of the
company’s intellectual property is essential to global competitiveness because it
protects, rewards and encourages investment in research and development.”
- depends on the existing combinatorial synergy, the merger
between two companies can be compatible or incompatible
- PART I: THE NATURE AND ATTRIBUTES
OF INTANGIBLE CORPORATE ASSETS
- formally registered Intellectual Property
Rights, such as patents or brand names.
We can define more broadly
- comprende capital humano y organizativo no codificado, o
experiencia que reside en el pensamiento de los empleados y en
las rutinas de la organización
- Intellectual Assets, which comprise both the above
registered property rights as well as codified but
unregistered corporate knowledge.
- formally registered Intellectual Property
Rights, such as patents or brand names.
We can define more broadly
- rom Information
to Wisdom
- Separability”may be defined as the ability to
identify and describe discrete bits of information
or knowledge
- “Formalization”refers both to the degree of codification of
technology or knowledge, as well as to organizational
routines (Nelson and Winter, 1982). Not all organizational
routines are formally expressed. In some companies they are
deeply embedded in human or companywide culture and
assumptions.
- Separability”may be defined as the ability to
identify and describe discrete bits of information
or knowledge
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