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TECNOLOGIA EN DIRECCION DE VENTAS

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TECNOLOGIAS-VENTAS
david latacumba
Mind Map by david latacumba, updated more than 1 year ago
david latacumba
Created by david latacumba over 5 years ago
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TECNOLOGIA EN DIRECCION DE VENTAS
  1. PLAN DE MERCADA
    1. RESUMEN EJECUTIVO
      1. FUERZAS COMPETITIVAS
        1. PRODCUTOS SUSTITUTIVOS
          1. PROVEEDORES
            1. NUEVOS COMPETIDORES
              1. RIVALIDAD ENTRE EMPRESAS COMPETIDORAS
        2. ANALISIS SITUACIONAL
          1. MATRICES
            1. ANALISIS INTERNO
              1. MESO AMBIENTE
                1. ANALISIS EXTERNO
                2. OBJETIVO
                  1. SUMINISTRAR INFORMACION VALIOSA SOBRE LOS VOLUMENES DE LA DEMANDA Y LA POSIBILIDAD DE OFRESER UN PRODUCTO QUE SEA COMPETITIVO EN EL MERCADO
                  2. ESTRATEGIAS
                    1. PROMOCION
                      1. PLAZA
                        1. PRODUCTO
                          1. PRECIO
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