17485313
Description
Mind Map by juan pablo villamil, updated more than 1 year ago
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Created by juan pablo villamil
almost 6 years ago
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The creation of a successful goodwill isthe
most important goal in a company
- concept
- element of a company that determines that
customers use some services or products and
provide the ability to generate a profit higher than
what is normally expected
- JUAN PABLO VILLAMIL
GROUP 212032_1
- JUAN PABLO VILLAMIL
GROUP 212032_1
- element of a company that determines that
customers use some services or products and
provide the ability to generate a profit higher than
what is normally expected
- Intellectual capital
- human capital
- The form of leadership
- Employee loyalty
- relationships
- Knowledge, innovations and skills of
the leader
- The form of leadership
- Relations with clients
- The image of a product
represented by the brand
- human capital
- Intangible assets
- can be classified in several ways
- marketing
- the client
- technologies
- the artistic nature
- marketing
- advantage
- The main advantage of accumulating
intangible assets includes reducing
costs, increasing productivity,
reducing losses
- all companies have customers but not all
have information available about
customers
- The evaluation of intangible assets helps us
to form a coherent opinion on the value of
the company and its practical methods
- The main advantage of accumulating
intangible assets includes reducing
costs, increasing productivity,
reducing losses
- can be classified in several ways
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