17497063
Description
Mind Map by Leonor vargas herrera, updated more than 1 year ago
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Created by Leonor vargas herrera
almost 6 years ago
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The creation of a successful
goodwill is the most
important objective in a
company.
- The goodwill is defined as any
future economic benefits that are
not separable from the company.
- In general, in an organization the goodwill is represented by the
technical scientific knowledge that contains all the patents and
licenses owned by the company and the managerial expertise
represented by the techniques applied to employees.
- To have a solid goodwill in a company it is a key element of a
business because it determinate the customers to use some
services or products and provide the ability to generate a profit
higher than normally expected
- The technical-scientific expertise: refers to
the knowledge of manufacture or
innovations that increase the quality of
work.
- The assets that every company must detain are the
patents, licenses and brands – those are official
documents granted by a state, which gives the quality to a
person to have certain special rights.
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