19080182
Description
Mind Map by daryery medina , updated more than 1 year ago
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Created by daryery medina
almost 5 years ago
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concept map contents of
each unit
- Unit 1-Intellectual Property and
Business
- Intellectual Property Approaches and Strategies
- Intellectual Property Approaches and Strategies
- Intellectual Property—Defending Position
- nderstand the value chain of IP from innovation to
commercial-ization
- Brand Protection and Management
- Intellectual Property Risk Management
- 7 - Intellectual Property Licensing
- Commercial opportunity
- Innovation/invention
- Whether it should be patented or not?
- Commercialization
- Intellectual Property Approaches and Strategies
- Unit 2 - Technology
valuation
- The goodwill represents a key element of a
business that determinates the customers
- Valuation and Economic
- Chapter 2: History and
Taxonomy
- Chapter 3: Theory of and Research on
Intangible Assets
- Chapter 4: Accounting for Intangibles
- Chapter 5: Portfolio of Intangible Economic Benefits
(PIE-B)
- are the intellectual capital such as human capital which
include knowledge
- The goodwill represents a key element of a
business that determinates the customers
- Unit 3 - Technology Negotiation
- Tactic #1: The Wince:
- Tactic #2: Silence
- Tactic #3: The Good Guy/Bad Guy Routine
- Tactic #4: Limited Authority
- Tactic #5: The Red Herring
- Tactic #6: The Trial Balloon
- Tactic #7:
Low-Balling
- Tactic #8: The Bait-and-Switch
- Tactic #9: Outrageous Behavior
- Tactic #1: The Wince:
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