19355478
Description
Mind Map by Aris Corredor, updated more than 1 year ago
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Created by Aris Corredor
almost 5 years ago
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How airbnb found a mission
— and a Brand
- Sometime in 2013, Airbnb started thinking about reorienting
its entire mission and center of gravity
- In 2014 - The company had a new logo to
symbolize and a new mission statement
- To make people around the world feel
like they could “belong anywhere.
- The new logo this: a cute squiggly shape
it called the “Bélo"
- Chesky explained the concept in a cerebral,
highminded essay on Airbnb’s website
- Airbnb would be the one place people could go to
meet the “universal human yearning to belong."
- In 2016 a protester in San Francisco charges that landlords
evicted tenants to facilitate Airbnb rentals
- In 2016 a protester in San Francisco charges that landlords
evicted tenants to facilitate Airbnb rentals
- To make people around the world feel
like they could “belong anywhere.
- In 2014 - The company had a new logo to
symbolize and a new mission statement
- Airbnb had a third constituency
it needed to enlist
- Not just employees and guests, but the
people who rent out their houses and
apartments
- The number of Airbnb listings dwarfs the
quantity of rooms in even the largest hotel chains
- it neither owns nor controls any of the inventory,
nor the behavior of any of the people offering it
- Chesky lobbied Conley and eventually recruited
him into a full-time position, in the fall of 2013,
as global head of hospitality and strategy
- Conley traveled to 25 cities, giving talks and offering tips to
help apartment dwellers channel their inner innkeeper
- He developed a mentoring program wherein experienced
hosts could teach new ones good hospitality.
- He developed a mentoring program wherein experienced
hosts could teach new ones good hospitality.
- Conley traveled to 25 cities, giving talks and offering tips to
help apartment dwellers channel their inner innkeeper
- Chesky lobbied Conley and eventually recruited
him into a full-time position, in the fall of 2013,
as global head of hospitality and strategy
- it neither owns nor controls any of the inventory,
nor the behavior of any of the people offering it
- The number of Airbnb listings dwarfs the
quantity of rooms in even the largest hotel chains
- Not just employees and guests, but the
people who rent out their houses and
apartments
- Airbnb involves the most intimate human
interactions: visiting people in their homes,
sleeping in their beds, using their bathrooms.
- That is precisely what makes it
objectionable to so many people who
can never imagine using it.
- That is precisely what makes it
objectionable to so many people who
can never imagine using it.
- “Airbnb is humanity.”
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