A trademark is a distinctive sign, symbol or expression used to identify the products or services of a
company from those of another. It guarantees the genuineness of the product of service, and gives its
holder the legal rights to avoid their trademark’s unauthorized use.
Types of trademarks can be registered
Words
Names
Devices
Certain
three-dimensional
shapes
Colors
Slogans
Sounds
Smells
(olfactory
trademarks)
Trade
dress/get-up
Holograms
Taste
Motion
Touch
Requirements
Name and address of the applicant.
State or country of incorporation.
Trademark description.
List of the specific goods or services in respect to
which the trademark protection is being applied for.
Trademark representation.
A signed power of attorney may be required during the
prosecution stage (it may be digital).
Official filing fee.
Colombian office in charge of rule is the
registration superintendencia de industria y
comercio
The price is fixed annually from
Superintendence of Industry and
Commerce office for $925.000 cop
registry requirement in first time
The cost for registry trademark
in the same requirement is
$462.000cop