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21649629
Luxury Goods
Description
Trabajo de inglés
Mind Map by
Jesús Pérez
, updated more than 1 year ago
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Created by
Jesús Pérez
over 4 years ago
12
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Resource summary
Luxury Goods
Authenticity Matters
Authentic and Original Products
Pride
Feeling
Fake
Real
Self - Esteem an luxury goods
Sense of Belonging
Low self steem
Sense of accomlishment for do a good job
Feeling blue
EMOTIONS
APPEARANCES
EXPENSIVE = QUALITY
The Irrational Consumer
People don't behave rationally
Apple is an example of that
Each new product has many sales
They will pay more for brand name products
Some people believemat higher prices better quality
they trent to ignore quality-price relation
Media attachments
5aaa857bdda4c819508b4590 (binary/octet-stream)
0 B Ge W Iaj 5 Tzc L9 T2 (binary/octet-stream)
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