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CONSUMER BEHAVIOR

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Lo más relevante del comportamiento del consumidor
Vannia Desiree Garcia
Mind Map by Vannia Desiree Garcia, updated more than 1 year ago
Vannia Desiree Garcia
Created by Vannia Desiree Garcia about 4 years ago
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Resource summary

CONSUMER BEHAVIOR
  1. STUDY OF INDIVIDUALS,GROUPS OR ORGANIZATIONS.
    1. APPLICATIONS
      1. REGULATIVE POLITICS
        1. THE EFFECTIVE REGULATION OF MANY PRACTICAL PF MARKETING THEY NEED A WIDE KNOWLEDGE
        2. MARKET STRATEGIES
          1. INFLUENCE CONSUMPTION PATTERNS
          2. INDIVIDUALS INFORMED
            1. MOST PEOPLE IN THIS SOCIETY DEDICATE MORE TIME TO CONSUMPTION THAN ANY OTHER ACTIVITY
          3. MARKET STRATEGY
            1. TARGET
              1. EXPERIENCE
              2. RESULT
                1. MARKETING MIX
                  1. PRODUCT DISTRIBUTION
                    1. PRODUCT COMMUNICATION
                      1. PRODUCT PRICE
                    2. MARKET ANALYSIS
                      1. COMPANY
                        1. EVALUATE THE BUSINESS ASPECTS
                          1. FINCIAL SITUATION
                            1. MANAGEMENT SKILLS
                              1. PRODUCTION CAPACITIES
                                1. RESEARCH AND DEVELOPMENT CAPACITIES
                              2. CONSUMER
                                1. TO FIND
                                  1. NEEDS
                                    1. DESIRES
                                  2. MARKET SEGEMTATION
                                    1. IDENTIFY NEEDS
                                      1. GROUP CUSTOMERS BY THEIR NEEDS
                                        1. DESCRIBE EACH GROUP
                                          1. SEGMENT SELECTION
                                    2. MARKET STRATEGY
                                      1. PRODUCT
                                        1. ANYTHING THE TO MEET YOUR SATISFIE YOUR NEEDS
                                        2. COMMUNICATIONS
                                          1. SALES FORCE
                                            1. PUBLICITY
                                              1. PUBLIC RELATIONS
                                              2. PRICE
                                                1. THIS IS THE AMOUNT OF MONEY THAT MUST BE PAID TO GET THE DEED TO USE THE PRODUCT
                                                2. DISTRIBUTION
                                                  1. HAVE THE PRODUCT AVAILABLE WHERE TARGET CAN BUY IT
                                                  2. RESULTS
                                                    1. POSITION OF THE PRODUCT IN THE MARKET
                                                    2. CONSUMER DESITIONS
                                                      1. CONSUMER DESITIONS
                                                      2. SERVICE
                                                        1. AUXILIARY ACTIVITIES
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